Aave Labs has put forward one of the most consequential governance proposals in the protocol’s history. The plan, titled “Aave Will Win,” would redirect 100 percent of revenue generated by Aave-branded products to the Aave DAO, reshaping how value flows across one of DeFi’s largest lending ecosystems.

 

The proposal arrives at a sensitive moment. Aave remains a dominant force in decentralized finance, but internal debates over revenue allocation, brand ownership, and governance control have intensified over the past year. At the center of it all is a fundamental question: who should capture the economic upside of the Aave brand, the development company building products, or the decentralized autonomous organization that governs the protocol?

 

 

A Structural Reset for Revenue

Under the proposed framework, all gross revenue from Aave-branded products would be sent directly to the DAO treasury. That includes income generated through the aave.com front end, the Aave mobile app and card products, institutional and enterprise offerings, real world asset initiatives, as well as interface level swap fees and other third party integrations.

 

Revenue would be defined as gross product revenue minus any shares owed to external partners. In practical terms, Aave Labs would no longer retain earnings from these business lines. Instead, the DAO would collect and manage those funds, centralizing economic control under token holder governance.

 

For token holders, this represents a clearer path to value accrual. Historically, the DAO controlled protocol fees generated directly by lending markets, while product level revenues tied to branded interfaces and integrations flowed through Labs. That dual structure created friction and, at times, mistrust. The new proposal attempts to eliminate that ambiguity and reset expectations around who benefits from ecosystem growth.

 

Aave DAO has seen a sharp rise in revenue over the past year as DeFi volumes rebounded and lending demand strengthened. With tens of millions flowing through the ecosystem, questions around value capture became harder to ignore.

 

Tensions escalated after community members scrutinized how certain front end integration fees were routed, particularly when some income streams were directed to wallets associated with Labs rather than to the DAO. Delegates argued that product level income tied to the Aave brand should belong to token holders by default.

 

The debate expanded quickly. What began as a discussion about swap fees evolved into broader conversations about intellectual property, trademark ownership, and the long term governance structure of the ecosystem. Some community members floated proposals to transfer brand ownership to a DAO controlled entity, while others pushed for more aggressive structural changes to redefine the relationship between Labs and the DAO.

 

“Aave Will Win” appears to be an effort to consolidate those discussions into a single framework. Rather than renegotiating revenue stream by stream, the proposal places all branded product revenue under DAO oversight in one move.

 

Stani Kulechov, Founder of Aave Labs stated that “The framework formalizes Aave Labs’ role as a long-term contributor to the Aave DAO under a token-centric model, with 100% of product revenue directed to the DAO,” he added that, “As onchain finance enters a decisive new phase, with fintechs and institutions entering DeFi, this framework positions Aave to capture major growth markets and win over the next decade."

 

 

The Governance Trade Off

Supporters argue that the change would align incentives more cleanly. If all branded product revenue flows to the DAO, token holders directly benefit from ecosystem expansion, whether that growth comes from retail users interacting through the front end or institutions deploying capital through enterprise channels. That clarity could strengthen valuation narratives and reduce uncertainty for larger investors evaluating the protocol’s sustainability.

 

It also reinforces the idea that Aave is not a company with a token attached, but a token governed protocol that contracts service providers to execute development.

 

Critics, however, raise practical concerns. Fully decentralizing revenue control may slow execution. DAOs, by design, move more deliberately than centralized teams. Budget approvals, development funding, and strategic pivots require governance cycles that can stretch for weeks. There is also the question of incentives. If Aave Labs no longer retains product revenue, its compensation model would need to rely on DAO approved budgets or grants. That shift increases transparency, but it also introduces a new layer of dependency on governance votes.

 

In short, the proposal strengthens decentralization while introducing new operational constraints. Whether that trade off proves beneficial will depend on how efficiently the DAO can allocate capital.

 

 

Aave V4 and Expansion Ambitions

The revenue overhaul is intertwined with broader strategic goals, including formal ratification of Aave V4. The next iteration of the protocol is expected to emphasize modular architecture, cross chain liquidity coordination, and expansion into new asset categories. In exchange for this new proposal, Aave Labs is asking for $25 million in stablecoins, 75,000 AAVE tokens (worth roughly $8.3 million), and a mandate to build Aave V4. This has raised some questions among the Aave community.

 

Real world assets remain a central focus. Institutional interest in tokenized treasuries and structured credit products has accelerated, and Aave has positioned itself as infrastructure for that emerging market. By routing all product revenue to the DAO, the protocol would strengthen its treasury and, at least in theory, expand its capacity to fund long term initiatives in both crypto native and traditional finance adjacent markets.

 

The framing of the proposal suggests confidence rather than retreat. It presents consolidation under the DAO as a competitive advantage, not merely a governance concession.

 

Recent movements in AAVE’s token price have reflected sensitivity to governance headlines. Signals that token holders could receive a more direct claim on ecosystem revenue are often interpreted as constructive. That said, price volatility does not resolve deeper governance questions. The more significant issue is whether the DAO can responsibly manage an expanded treasury while continuing to fund innovation at a pace that keeps Aave competitive.

 

 

The Bottom Line

The proposal will move through Aave’s standard governance pipeline, beginning with community discussion and formal requests for comment before progressing to an on chain vote. Approval would mark a structural turning point, formalizing Aave’s evolution into a more explicitly DAO centric economic system. Rejection or substantial amendment would signal that the community remains divided on how far decentralization should extend.

 

Either outcome carries implications beyond Aave. As mature DeFi protocols generate meaningful revenue and develop recognizable brands, informal arrangements between core contributors and token holders become harder to sustain.

 

Aave is confronting that tension directly. The result may help define how the next generation of decentralized protocols balance decentralization, execution speed, and economic alignment in a sector that is no longer experimental, but increasingly institutional.

 

MrBeast has never been subtle about scale. Giveaways get bigger, productions get more expensive, audiences get larger. So when Jimmy Donaldson starts drifting into financial services, it is probably worth paying attention.

 

Quietly, through his company Beast Industries, MrBeast has acquired Step, a mobile banking app aimed mostly at teenagers and young adults. On its own, that might look like a straightforward fintech acquisition. But paired with recent trademark filings tied to crypto and digital finance and a $200 million investment from Tom Lee's Ethereum investment company, Bitmine Immersion Technologies, it starts to look like something more deliberate.

 

 

 

Why Step Matters More Than It Looks

Step is not a household name, but in fintech circles it has been around for a while. The app was built to help younger users manage money early, offering basic banking features, debit cards, and tools meant to make finance feel less intimidating.

 

Like many consumer fintech startups, Step grew fast when money was cheap and slowed when markets tightened. That made it a candidate for acquisition, especially by a company with a built-in distribution engine the size of MrBeast’s audience.

 

For Beast Industries, Step is a shortcut. It already has users, regulatory relationships, and a working product. MrBeast does not have to start from zero or ask people to trust a brand new financial app. He is buying something real and then putting his brand behind it.

 

That is a very different approach from the usual influencer playbook.

 

 

The Crypto Part Is Not Front and Center, Yet

So far, there is no MrBeast token, no flashy crypto launch, no giveaways tied to wallets or NFTs. That is probably intentional.

 

Instead, trademark filings for “MrBeast Financial” outline a much broader vision. Banking, payments, investing, crypto trading, even decentralized finance concepts are all on the table. It reads less like a meme project and more like a blueprint for a full financial platform.

 

If this eventually launches, crypto would likely sit alongside traditional services rather than replace them. Think less about hype cycles and more about gradual exposure. Users open an account, use it like a normal banking app, and over time gain access to digital assets in a familiar environment.

 

Given how badly celebrity crypto projects have burned users in the past, that restraint may be the smartest part of the strategy.

 

 

A Perfect Fit for His Audience

MrBeast’s audience is young, global, and extremely online. Many of them have never walked into a bank branch. They are comfortable with apps, digital payments, and online money, even if they are still figuring out how finance works.

 

That overlap with Step’s original target market is almost too neat.

 

There is also the education angle. MrBeast has built an entire career on making people pay attention to things they normally would not. Financial literacy is not exciting. But challenges, rewards, and gamified learning are very much his lane.

 

If anyone can make budgeting or saving feel like content instead of homework, it is probably him.

 

 

This Is Where Things Get Complicated

Of course, finance is not YouTube.

 

Banking and crypto both come with heavy regulatory baggage. Expanding Step into something larger would require licenses, compliance teams, partners, and patience. Crypto adds another layer of scrutiny, especially in the US, where regulators are still defining the rules in real time.

 

Trademark filings do not guarantee execution. Plenty of companies file broadly and never ship half of what they outline.

 

Still, the direction is hard to ignore. This is not a casual experiment. Buying a banking app is a commitment.

 

 

The Bottom Line

If MrBeast follows through, this could change how crypto reaches mainstream users. Not through exchanges or speculation, but through everyday financial tools tied to a brand people already trust.

 

It also hints at where the creator economy might be heading next. After ads, merch, food brands, and mobile services, financial products may be the next frontier. They are harder to build, harder to regulate, and much harder to unwind.

 

Which may be exactly why someone like MrBeast is interested.

 

For now, there are more questions than answers. No launch dates, no confirmed features, no official crypto roadmap. But the pieces are starting to line up.

 

MrBeast is stepping into finance, and if he is anything like his past ventures, this will not stay small for long.

 

MoonPay is making a bold move.

 

The crypto payments firm has signed an eight-figure, multi-year title sponsorship deal with the newly launched Moonpay X Games League, becoming the first company ever to put its name directly on an X Games competition format. The partnership signals a deeper push by crypto infrastructure companies into global sports, and a shift in how action sports are being commercialized.

 

Under the agreement, the competition will officially operate as the MoonPay X Games League, or XGL, a team-based, season-long league designed to modernize the X Games brand and create recurring engagement beyond standalone events.

 

A New Era for X Games

For decades, the X Games have been synonymous with big moments rather than long seasons. Events were iconic but episodic, built around festival-style showcases of skateboarding, BMX, snowboarding, and freestyle skiing.

 

The X Games League changes that structure entirely.

 

Instead of isolated competitions, XGL introduces a formal league model with teams, standings, and year-round storytelling. Athletes will compete under team banners across multiple events, creating continuity that mirrors traditional professional sports while staying rooted in action sports culture.

 

X Games leadership has positioned the league as a necessary evolution. Younger audiences increasingly expect ongoing narratives, not one-off spectacles, and sponsors are looking for longer engagement windows rather than weekend-only exposure.

 

MoonPay’s investment gives the league financial stability at launch and a high-profile partner willing to commit for multiple seasons.

 

Why MoonPay Is Doing This

MoonPay has spent the last several years positioning itself as the easiest on-ramp into crypto, focusing less on trading hype and more on payments, infrastructure, and consumer access. Sponsorships have become a core part of that strategy.

 

By aligning with X Games, MoonPay is targeting an audience that is global, young, digitally native, and culturally influential. These are users who may not be active crypto traders today but are comfortable with digital wallets, online payments, and emerging financial tools.

 

The company already has a track record of partnering with gaming, esports, and entertainment brands. Action sports fit naturally into that ecosystem, especially as athletes and leagues explore new revenue models, fan engagement tools, and digital ownership concepts.

 

Just as important, the deal gives MoonPay category exclusivity across crypto and financial services within the league. That means no competing exchanges, wallets, or fintech firms sharing the same stage.

 

Traditional Brands Are Watching Closely

MoonPay is not the only major name backing the X Games League. Legacy action sports sponsor Monster Energy has also signed on as a founding partner, signaling confidence in the league’s long-term viability.

 

That mix of crypto infrastructure and established lifestyle brands reflects where sports sponsorships are heading. New leagues need both cultural credibility and financial scale, and the XGL appears to be aiming for both from day one.

 

For crypto companies, these partnerships are no longer just about logos and hype cycles. They are about legitimacy, durability, and reaching audiences outside the usual crypto echo chambers.

 

What This Says About Crypto and Sports

Crypto sponsorships in sports have gone through boom and bust cycles, especially during the last market downturn. Stadium naming rights and short-term promotional deals often disappeared as quickly as they arrived.

 

This deal feels different.

 

Rather than chasing maximum visibility during a bull market, MoonPay is tying its brand to infrastructure, long-term league development, and athlete ecosystems. It is a slower bet, but potentially a more durable one.

 

For X Games, the partnership provides the financial runway to experiment with new formats, athlete compensation models, and media strategies without relying solely on traditional broadcast economics.

 

Looking Ahead

The MoonPay X Games League is expected to roll out full seasonal competition across both summer and winter disciplines, with teams, rosters, and standings that evolve over time. If successful, it could reshape how action sports are organized and monetized.

 

For MoonPay, the sponsorship is a statement. Crypto infrastructure companies are no longer content operating quietly behind the scenes. They want cultural relevance, mainstream trust, and staying power.

 

Whether the XGL becomes the future of action sports remains to be seen. But one thing is clear. Crypto is no longer just sponsoring moments. It is helping build leagues.

 

The PALM Partners were tasked with bringing Nigerian Cocoa to local markets.

 

Those familiar with the Palmyra Network by Zengate will know this blockchain company has the reputation of bringing real world products to market with blockchain transactions.

 

Zengate’s open source blockchain tracking and traceability solutions allow producers to comply by new EUDR and USDA compliance laws coming into affect that require importers to prove the products line of traceability from farm to table. They started with Sri Lankan Tea in 2021-2022 live on the stage at Rare Evo, next up was Greek Olive Oil sold on their dApp Palm Pro. Now Dan Friedman (creator of Zengate) is deploying the newly graduated 1st class of Palm Partners to bring the freshly onboarded Nigerian Cocoa to local markets like bakeries and restaurants near you.

 

Now if you weren’t familiar with the Palmyra Network, after reading that, your barely scratching the surface on whats being built on PALM.

After diving into what Dan and the Zengate team have built you could say its a multi layered assault on the traditional commodities market. The Palm Partners is an affiliate program primarily aiming to onboard farmers, producers, and co-ops with online blockchain tracking and traceability solutions built by Palm.

 

The secondary objective of the Palm Partners is to onboard buyers for the high quality un-adulterated products from the newly onboarded producers.

 

With metric tons of pure cocoa ready to be sold from PALM’s recent Nigerian Cocoa Expansion the Palm Partners have a product that practically sells itself.

 

The Partners program has members from all 6 continents, so the possibility of a PALM’s Cocoa coming to your local markets isn’t low. The 1st class of PALM Partners hitting the streets and selling Nigerian Cocoa on the local market level is just the next step in opening up a whole new real world marketplace built on Web3.

 

The cryptocurrency use case is seen on the producer side by certifying traceability of the product on the blockchain and using ADA or the PALM token to pay for transactions that assign tracking logs using a platform created by Zengate called trace.it allowing farmers to trace batch whole fields, acres/hectares of product with immutable records for step by step, farm to table traceability.

 

Zengate have also open sourced these traceability solutions on Github search “The Winter Protocol”.

 

One Partner told me he had positive feedback from initial restaurant and bakery leads, saying one stated “I have a hard time finding good chocolate, and sometimes the chocolate I get sucks, and it makes me mad.”

 

Big chocolate distributors are known to water down pure chocolate with additives like TBHQ, or tert-Butylhydroquinone, or PGPR, or Polyglycerol polyricinoleate, and wax. It’s no surprise boutique bakeries can’t find premium chocolate.

 

With the power of PALM these Cocoa Farmers can bring pure cocoa straight from the farm to the bakery. No more middle men mafias adding stuff you can’t spell to pure ingredients you should be consuming pure.

 

Olive oil is another example of a product that is highly adulterated before coming to domestic markets. When PALM sold olive oil on the PALM Pro dApp they were able to bypass middle men who would have watered it down with canola and other seed oils. Those lucky customers claimed in reviews “it was the best olive oil they had ever had” and “pure olive oil provides a truly magical cooking experience.”.

 

I’m sure the Nigerian Cocoa will not disappoint. I doubt any of us have actually experienced real pure cocoa.

 

The Sri Lankan Ceylon Tea cigars were a big hit at Rare Evo. Also the Zambian Honey brought by onboarded producer K B Curry, founder of Nature’s Nectar, left PALM booth attendees at Caesars Palace buzzing about the ability of this cryptocurrency company to bring real world product transactions to the blockchain.

 

Zengate and PALM have a history of delivering and its certainly easy to assume the PALM Partners will move a lot of Cocoa thus making more real world commodity transactions on the blockchain.

 

The Palm Partners 2nd class will be convening sometime in 2026 and if you are interested in bringing blockchain adoption to your local producers go to the www.palmyraecosystem.com website for more info.

 

To stay up to date with when Zengate and Palmyra will be bringing more products to the blockchain, join the Discord. Also stay tuned if your interested in joining the Palm Partners 2nd class. And if you want to purchase Pure Nigerian Cocoa go to www.palmyraecosystem.com/cocoa-us

 

Vitalik Buterin is not really talking about price right now. That alone makes his latest message stand out.

 

While much of the crypto market remains fixated on ETFs, flows, and whether this cycle has one more leg left, Ethereum’s co-founder is pointing somewhere else entirely. In his view, 2026 should be the year Ethereum starts actively reversing what he sees as a slow drift away from self-sovereignty and trustlessness.

 

It is not framed as a dramatic pivot or some shiny new roadmap. It is more like a reminder. Ethereum, according to Buterin, has spent years getting bigger, faster, and easier to use, and in the process it has quietly accepted compromises that would have felt uncomfortable in its earlier days.

 

Now he wants to unwind some of that.

 

Ethereum Got Easier, and That Was Not Free

There is no denying Ethereum’s growth. Rollups work. DeFi runs real money. Institutions are here. The network feels permanent in a way it did not a few years ago.

 

But ease comes with dependencies. Many users do not run nodes. Many apps rely on the same handful of infrastructure providers. Wallets often default to custodial or semi-custodial setups because it is simpler and users are afraid of losing seed phrases.

 

None of this is accidental. It happened because it worked. It brought users in. It made Ethereum usable.

 

But Buterin’s argument is that convenience has slowly started to crowd out something more important. If Ethereum depends too much on trusted intermediaries, even friendly ones, then it starts to look less like a trustless system and more like a decentralized brand layered on top of familiar structures.

 

That, in his view, is a problem worth addressing head-on.

 

Self-Sovereignty Is Not Just a Slogan

When Buterin talks about self-sovereignty, he is not being abstract. He is talking about very practical things, like how people actually control their assets.

 

Seed phrases remain one of crypto’s most unforgiving design choices. Lose it and your funds are gone. For many users, that risk pushes them straight into custodial solutions, which defeats the point.

 

Ethereum’s push around account abstraction and social recovery wallets is meant to change that dynamic. The idea is not to make users memorize better passwords. It is to give them safer ways to stay in control without handing the keys to someone else.

 

This is where Buterin tends to sound almost stubborn. He does not accept that usability and self-custody have to be opposites. He sees bad wallet UX as a solvable design problem, not a reason to abandon the principle.

 

Running a Node Should Not Feel Like a Hobby Project

Another issue that keeps coming up is verification. Ethereum is designed so anyone can independently verify the network’s state. In practice, most people do not.

 

Instead, users and apps lean on centralized RPC providers, cloud services, and hosted endpoints. It works. Until it does not.

 

Buterin has been blunt about this. If Ethereum becomes a network where only a small group of actors can realistically verify what is happening, then decentralization starts to thin out where it matters most.

 

This is why there is so much emphasis on lighter nodes, better data availability, and zero-knowledge tech. The goal is not academic elegance. It is making verification cheap and accessible enough that it becomes normal again.

 

In other words, Ethereum should be something you can check for yourself, not something you take on faith.

 

Privacy Is Still Missing From the Default Experience

Despite years of progress, privacy on Ethereum remains optional and often awkward. Many transactions leak more information than users realize, simply because they rely on centralized relayers or analytics-heavy infrastructure.

 

Buterin has been pushing the idea that privacy should feel boring. Not exotic. Not advanced. Just there.

 

If private transactions require special effort or deep technical knowledge, most users will skip them. That creates a network where surveillance becomes the default state, which cuts directly against the idea of permissionless participation.

 

The renewed focus here is about making privacy part of the base layer experience, not something bolted on later for power users.

 

Thinking Past the Current Cycle

One of the more interesting parts of Buterin’s recent comments is how long-term they are. He talks openly about quantum resistance and cryptographic upgrades that may not matter for years.

 

That is not the kind of thing that drives usage next quarter. It is the kind of thing you worry about if you think Ethereum should still be around in 20 or 30 years.

 

The same mindset shows up in his thoughts on stablecoins and financial infrastructure. Relying entirely on centralized issuers and traditional banking rails might be convenient now, but it introduces fragility over time.

 

The message is subtle but consistent. Ethereum should not optimize only for what works today. It should optimize for what survives stress.

 

Less Hype, More Backbone

There is also something missing from this conversation, and it feels intentional. Buterin is not talking about memecoins, viral apps, or chasing narratives to pump activity.

 

Instead, he keeps circling back to resilience. Can Ethereum keep working if major providers go offline. Can users still transact if key companies disappear. Can the system hold up under pressure.

 

That focus might feel boring to parts of the market. It is also probably why it matters.

 

Why This Year Matters

Ethereum is no longer trying to prove that it works. It already does. The question now is what kind of system it wants to be as it becomes harder to change.

 

By framing 2026 as a year of recommitment, Buterin is effectively asking the ecosystem to slow down just enough to check its foundations. Not to undo progress, but to make sure that progress did not quietly hollow out the original mission.

 

Whether developers and users fully follow that lead is an open question. Ethereum is too big to move in one direction all at once.

 

Still, when its most influential voice says the next phase is about trustlessness, self-sovereignty, and resilience, it is worth paying attention. Not because it promises a price move, but because it says something about where Ethereum thinks its long-term value really comes from.

 

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You can stay up to date on all News, Events, and Marketing of Rare Network, including Rare Evo: America’s Premier Blockchain Conference, happening  July 28th-31st, 2026 at The ARIA Resort & Casino, by following our socials on X, LinkedIn, and YouTube.

World Mobile’s Network Builder Launch Signals a New Era for Community-Owned Telecom

 

World Mobile officially brought its long-anticipated Network Builder platform online on January 8, 2026, marking the next major phase of its decentralized sharing network. The rollout, led by World Mobile CEO and Founder, Micky Watkins, launched with 50 Hexes, telecom franchise NFTs, available for auction across the United States.

 

Interest was immediate. Within 12 hours of launch, half of the 50 hexes already had opening bids. Some of the largest early markets included Pittsburgh, Pennsylvania, Kansas City, and Tampa, Florida. Smaller markets also saw fast activity, stretching from Kodiak Island, Alaska, down to rural Alabama, Iowa, Minnesota, Missouri, New Mexico, and the North Carolina coast.

 

One of the more notable early bidding areas was Lake Travis outside Austin, Texas. Seven hexes covering the entire popular vacation area were bid on early and aggressively. Anyone familiar with Lake Travis knows cell service there is almost nonexistent. South Lake Tahoe also appeared on the auction board, another high-end vacation destination with notoriously poor coverage. In both cases, the issue is not demand, but infrastructure. Large telecom companies have little incentive to invest in difficult or geographically challenging areas when existing profits are already strong elsewhere.

 

Within 22 hours of the auction launch, all 50 hexes were claimed. Just 26 hours later, those sales were set to finalize, effectively laying the groundwork for a new nationwide mobile network option. The real-world functionality is what stands out. Individuals in smaller markets can start their own telecom franchise with opening bids as low as $90. Larger markets commanded higher prices, with Pittsburgh reaching $16,775 and Tampa closing at $2,535.

 

Network Builders begin at level one. After selling 1,000 phone plans, they advance to level two, unlocking the ability to buy, sell, and install hardware such as transmitters. Local Network Builders are responsible for onboarding customers, opening storefronts, running advertising, and expanding hardware coverage within their purchased hex. Owning land inside a hex is an advantage, as it allows builders to host transmitters directly on their own property.

 

Telecommunications deserts are just as real as food deserts, and World Mobile’s platform is designed to address that gap. By lowering the cost of entry and decentralizing ownership, the company is aiming to bring lasting infrastructure to underserved areas that traditional telecoms have ignored.

 

Mainstream crypto adoption suddenly feels closer. World Mobile storefronts are expected to open within weeks in several major U.S. markets, offering a real-world product that consumers will use without needing to understand crypto at all. Everyone needs a phone. The question is whether American consumers are ready for a new cellular provider opening in their neighborhood.

 

Given the current state of the U.S. telecom industry, the answer may be yes. Network Builders, the investors who purchased these franchises, will be offering half-off discount on the first month of service to customers who switch to World Mobile. In the current economy, saving money matters. So does the idea of switching to a service built locally, not by a massive corporation, but by a neighbor operating a local franchise of what aims to become a major telecom player.

 

From a business perspective, Network Builder resembles opening a fast-food franchise, but at a far more accessible price point for entrepreneurs. It represents a blockchain powered alternative for small town America, where large telecom companies have long prioritized profit over infrastructure, often charging full price for poor service while offering perks like bundled streaming subscriptions to mask the underlying issues.

 

Instead of that model, World Mobile positions itself as a community-built network with real accountability and improved service. It will be worth watching how the first group of Network Builders performs and where the next World Mobile franchises open across the United States. If Network Builder delivers at scale, World Mobile will have done more than launch a new cell service. It will have shown that blockchain-backed, community-owned infrastructure can compete where legacy telecom has stalled. 

 

The second auction of 50 hexes is expected to begin soon. Those interested in future launches and auction updates should stay connected through the World Mobile Discord  and Telegram groups.

 

 

 

 

A public company best known for holding large amounts of Ethereum is now placing a very different kind of bet, one that sits at the intersection of crypto, finance, and the creator economy.

BitMine Immersion Technologies, a crypto treasury firm chaired by Fundstrat’s Tom Lee, says it plans to invest $200 million into Beast Industries, the company behind YouTube creator MrBeast. The goal, according to executives, is to explore how decentralized finance could play a role in a future financial services platform tied to one of the internet’s largest audiences.

This is not a meme coin launch or a celebrity endorsement deal. It looks more like a strategic attempt to combine capital markets, Ethereum infrastructure, and massive consumer distribution.

 

Why a crypto treasury firm is backing a creator company

BitMine has been repositioning itself as an Ethereum-focused treasury company, following a playbook that investors have seen before in Bitcoin-heavy balance sheet strategies. The difference is scale and ambition.

The firm holds a substantial amount of ETH and has spoken publicly about building staking infrastructure and validator operations. But simply holding crypto is no longer enough to sustain investor interest, especially as enthusiasm around treasury-style trades has cooled.

The next step is finding ways to turn those holdings into something operational. That is where Beast Industries comes in.

MrBeast is not just a YouTuber. His business spans media, merchandise, and consumer brands, and it reaches hundreds of millions of people, many of them young and digitally native. For a company looking to build or support crypto-based financial products, that kind of distribution is hard to ignore.

 

What Beast Industries appears to be exploring

Executives at Beast Industries have been clear that the company is looking at financial services. Trademark filings and past reporting suggest a wide scope, including payments, lending, insurance, and potentially crypto-related offerings.

The key word is explore. There is no product launch yet, and there is no guarantee that every idea becomes reality. Still, the language around incorporating DeFi suggests interest in crypto-native rails rather than simply slapping a brand on traditional products.

In practice, that could mean crypto-powered payments, wallet functionality, token-based rewards, or lending products that lean on blockchain infrastructure behind the scenes. It could also mean partnerships with existing fintech or crypto firms to avoid the heavy regulatory lift of building financial institutions from scratch.

 

DeFi as a distribution play, not a technical flex

In this context, DeFi should probably be read less as a commitment to complex on-chain protocols and more as a distribution strategy.

For years, crypto has struggled to reach mainstream users without relying on exchanges or speculative narratives. A creator-led platform flips that equation. The audience already exists. The challenge becomes offering products that are simple, compliant, and trustworthy enough to meet that audience where it is.

That trust component matters. MrBeast’s brand is built on transparency and goodwill. Any financial product under that banner would be judged harshly if it felt confusing, risky, or exploitative. Crypto’s history with celebrity-adjacent scams only raises the stakes.

 

The risks on both sides of the deal

For Beast Industries, entering finance is not trivial. Even lightweight financial products come with regulatory scrutiny, reputational risk, and long-term obligations to users. A misstep could damage a brand that has taken years to build.

For BitMine, the risk is different. Crypto treasury strategies have gone in and out of favor, often tracking the price of the underlying asset more than business fundamentals. Investors have shown signs of fatigue toward companies whose primary strategy is buying and holding crypto.

Backing a creator-led financial push is an attempt to move beyond that narrative. Whether markets reward that shift remains an open question.

 

Why this matters beyond one deal

This investment fits into a broader trend where crypto companies are looking for real-world distribution and cash-flow-adjacent businesses, while creators are looking for ways to turn attention into durable platforms.

Ethereum sits in the middle of that equation. It provides the infrastructure for staking, tokenization, and programmable finance, all of which appeal to firms trying to rethink how financial products are built and delivered.

The unusual part is seeing a public crypto treasury company and a creator empire meet at that intersection.

 

What to watch next

Several things will determine whether this becomes a defining moment or a footnote.

First is structure. How the investment is deployed, and what BitMine actually receives in return, will shape how investors interpret the move.

Second is execution. A vague commitment to DeFi means little without a clear product vision and compliance strategy.

Third is messaging. Any hint of speculative tokens or unclear financial incentives could quickly undermine trust.

 

The bigger picture

BitMine’s $200 million bet is a sign that crypto treasury firms are searching for their next evolution. Holding Ethereum is one thing. Building products, platforms, and distribution around it is another.

MrBeast brings something crypto rarely has in abundance: mainstream attention paired with trust at scale. Whether that combination can be turned into sustainable financial services without repeating the industry’s past mistakes is the real test.

 

For now, the deal signals that crypto’s next phase may be less about balance sheets and more about who controls distribution.

 

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How Should Crypto Protocols Actually Return Value to Token Holders?

 

Crypto has never been great at answering a simple question: what do token holders actually get?

For a long time, the answer was basically “number go up.” You bought a token because you believed the protocol would matter someday, and if that happened, the token would be worth more. Sometimes much more. And you could sell those tokens to someone else who believed that same as you, just a bit later in the timeline. That was enough in a market driven by growth, hype, and reflexivity.

But, now the industry is older, and presumably more mature. DeFi protocols generate real revenue. Some of them generate a lot of it. And once real money starts flowing through systems, people start asking uncomfortable but reasonable questions. Who benefits from this? Where does the value go? And why should I hold the token instead of just trading it to the next guy?

There are answers that show up again and again: burns, buybacks, and dividend-style payouts.

Each one says something different about how a protocol thinks about ownership.

 

The Good Old Token Burn: Familiar, Clean, and a Little Hollow

Burning tokens is crypto’s comfort food. It is simple, emotionally satisfying, and easy to explain on social media. Fewer tokens, more scarcity, higher price. Well, in theory.

And to be fair, burns can work, especially in strong markets. They create a sense of discipline. They tell holders that supply is being managed, that inflation is not running wild.

But burns do not actually give anyone anything. No cash, no yield, no participation in revenue. You are still relying on the market to do the rest of the work.

That can be fine if demand is strong. It is much less convincing when demand is uncertain. Scarcity alone does not create value, it only amplifies it if something else is already there.

Burns feel like an answer from an earlier era of crypto, when optics mattered more than fundamentals.

 

Token Buybacks: More Serious, Still Indirect

Buybacks feel like crypto growing up and borrowing language from public markets.

Instead of destroying tokens automatically, protocols use revenue or treasury funds to buy their own tokens on the open market. The signal is clear: the protocol believes the token is undervalued and is willing to spend real money to prove it.

That matters. Buybacks introduce actual demand. They are less abstract than burns. They also force protocols to think more carefully about treasury management and sustainability.

But at the end of the day, buybacks still work through price. If the market reacts, holders benefit. If it does not, they do not. There is no guarantee, no direct transfer of value, no moment where a holder can say, “I received this because the protocol performed well.”

In traditional finance, buybacks are often paired with dividends. In crypto, they are usually positioned as the whole story. That gap is something worth paying attention to.

 

Dividends and Revenue Sharing: The Awkward but Honest Option

Dividend-style payouts in crypto tend to make people uncomfortable. They feel a bit too close to traditional finance. And the instinctive reaction is usually something like, aren’t we supposed to be reinventing all of this?

In some ways, yes. There are definitely parts of the financial system that deserve to be challenged or rebuilt entirely. But that does not automatically mean everything old is useless. Some mechanisms stuck around because they solved real problems. Dividends are one of those.

At its core, the idea is pretty simple. If a protocol makes money, some of that money goes back to the people holding the token. Maybe you have to stake. Maybe you have to lock tokens for a while. Maybe the payout changes over time. The specifics can vary, but the relationship is clear enough. When the protocol does well, holders benefit.

That alone changes the dynamic. You are no longer just holding a token and hoping it becomes more desirable later. You are actually participating in the economics of the thing you own.

It also forces a kind of honesty. If revenue drops, payouts drop. If the protocol grows, holders feel it directly. There is not much room to hide behind supply tweaks or clever treasury narratives.

The objections are predictable. Regulation. Complexity. Governance risk. And to be fair, those are not imaginary concerns. Once you start sharing revenue, it starts to look a lot like ownership, and ownership comes with responsibilities that crypto has historically tried to sidestep.

But pretending that reality does not exist does not really help. And once protocols manage capital and distribute value, they are already doing financial work, whether they want to admit it or not.

Dividends do not invent that reality. They just stop dancing around it.

 

This Is Really About Maturity

Burns, buybacks, and dividends are not just technical choices. They are statements about what a protocol wants to be.

Burns prioritize simplicity and narrative. Buybacks prioritize signaling and market mechanics. Dividends prioritize alignment and accountability.

None of them are universally right or wrong. Early-stage protocols probably should not be paying out revenue. Infrastructure layers may prefer reinvestment. Some tokens are governance tools first and economic assets second.

But as DeFi matures, it is becoming harder to justify tokens that never touch the value they help create.

At some point, holders stop asking how clever the tokenomics are and start asking a simpler question: what do I get if this works?

Crypto does not need to become traditional finance. But it probably does need to answer that question more directly. Whether that leads to dividends, something like them, or an entirely new model is still open.

 

But what is beginning to feel increasingly outdated is pretending that question does not matter.

 

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Rain’s Big Raise Signals Stablecoins Are Moving Toward Everyday Money

 

Rain just raised $250 million at a valuation just shy of $2 billion, and the size of the round is only part of the story.

What really stands out is what investors are backing. This is not a bet on a new token, a trading platform, or a speculative crypto narrative. It’s a bet that stablecoins are quietly becoming part of the global payments system, and that Rain is positioning itself as one of the companies building the pipes.

For years, stablecoins have been treated as a behind-the-scenes tool for traders and crypto-native users. Rain is trying to move them out of the background and into everyday spending.

 

What Rain Actually Builds

Rain describes itself as stablecoin payments infrastructure, but in practice, it operates more like a full-stack payments company.

The platform allows partners to issue payment cards that are directly connected to stablecoin balances. Those cards can be used anywhere Visa is accepted, which immediately changes how practical stablecoins become for everyday use. From the user’s perspective, it looks and feels like a normal card transaction. Under the hood, the value is settled using stablecoins.

Rain also provides wallets, on- and off-ramps, compliance tooling, and APIs that enterprises can plug into. The goal is to let fintechs, crypto companies, and global platforms launch stablecoin-based payment products without having to build payments infrastructure from scratch.

This setup is already live across more than 150 countries, giving Rain a global footprint that goes well beyond experimental pilots.

 

The Visa Connection Is a Big Part of the Story

One of the reasons Rain stands out is its direct relationship with Visa.

Rain is a Visa principal member, which means it can issue cards directly on the Visa network rather than relying on third-party sponsors. That status is not trivial. It places Rain closer to traditional payments infrastructure while still operating on crypto rails.

Even more important is how settlement works. Rain has been involved in Visa’s move toward stablecoin settlement, allowing card transactions to be settled on chain using stablecoins rather than relying entirely on legacy banking settlement systems. That opens the door to faster settlement cycles, including weekends and holidays, and reduces some of the friction that exists in traditional cross-border payments.

In simple terms, Visa handles the merchant acceptance and point-of-sale experience. Rain handles the stablecoin side of the transaction. Together, they create something that looks familiar to users but operates very differently in the background.

 

Why Investors Are Paying Attention

Rain’s growth metrics look more like a payments company than a typical crypto startup.

The company reports billions of dollars in annualized transaction volume, rapid growth in active cards, and a growing list of enterprise partners using its infrastructure to launch payment programs. That traction helps explain why investors were willing to price the company near $2 billion in this round.

The investor roster also tells a story. The round was led by a major growth firm, with participation from both traditional venture capital and crypto-focused investors. That mix suggests Rain is being viewed as a bridge company, one that sits between fintech and crypto rather than fully in either camp.

The fresh capital is expected to support expansion into new markets, deeper enterprise integrations, and continued investment in compliance and licensing, which remain critical for any payments business operating at global scale.

 

Stablecoins Are Shifting From Trading Tools to Payment Rails

Rain’s rise comes as stablecoins themselves are going through a quiet identity shift.

They still play a major role in trading and on-chain finance, but more companies are now looking at them as a way to move dollar-like value globally with fewer intermediaries. The challenge has always been usability. Most people do not want to think about wallets, gas fees, or blockchain confirmations when they pay for something.

Rain’s model hides that complexity. Users swipe a card. The merchant gets paid. The settlement happens using stablecoins in the background.

That approach aligns with a broader trend across payments and fintech, where blockchain is increasingly treated as infrastructure rather than a product in itself.

 

A Competitive Landscape and Real Execution Risk

None of this guarantees success.

The space is getting crowded. Other crypto infrastructure companies are building similar tools, and large fintechs and banks are experimenting with stablecoin settlement of their own. Regulatory frameworks are evolving, but uncertainty still exists, especially across jurisdictions.

Rain’s challenge now is execution. Scaling payments infrastructure is hard. Doing it globally, while staying compliant and reliable, is even harder. The Series C gives Rain the resources to try, but the next phase will be about proving that stablecoin-powered payments can move from niche programs to mainstream usage.

 

Why This Matters

Rain’s funding round is a signal that the crypto market’s focus is shifting again.

Not toward speculation, but toward utility. Not toward flashy narratives, but toward infrastructure that quietly connects crypto to the real economy.

If stablecoins are going to become everyday money, they will need to work through systems people already trust and understand. Rain’s partnership with Visa, and its push to make stablecoin settlement invisible to users, suggests one possible path forward.

 

That makes this raise more than just another big crypto funding headline. It marks a moment where stablecoins start to look less like an experiment and more like a serious part of the global payments conversation.

 

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Stablecoins May Be Crypto’s Most Important Success Story

 

Stablecoins are not exciting.

They do not spike overnight. They do not crash and wipe out portfolios. They are not the thing people argue about on social media at two in the morning. Most days, they are barely mentioned at all.

And yet, when you look past the noise and actually follow where money moves in crypto, stablecoins are everywhere. They sit in the background of trades, payments, payouts, and transfers. They are the part of crypto people rely on without thinking about it.

That is usually how real adoption starts.

 

The Boring Part of Crypto Is Doing the Heavy Lifting

Stablecoins exist to do one job: move money without drama.

They are designed to stay pegged to a currency, usually the US dollar. One token equals one dollar. No guessing. No watching charts. No hoping the price holds long enough to send a payment.

That might not sound revolutionary, but in crypto, it is a big deal.

For years, using crypto for anything practical meant dealing with volatility. Stablecoins remove that problem. They let people move value on-chain without turning every transaction into a speculative bet.

That is why traders use them. That is why businesses are paying attention. And that is why stablecoins quietly became the default currency of crypto.

 

Why Stablecoins Keep Growing Even When Markets Cool Off

When markets slow down, most crypto activity drops with them. Stablecoin usage usually does not.

The reason is simple. Stablecoins are not about price. They are about function.

Traditional financial systems are slow and expensive in ways people have mostly just accepted. Transfers take days. Cross-border payments get complicated fast. Fees show up in places no one asked for.

Stablecoins cut through a lot of that. They settle quickly. They move globally. They do not care what day it is or which country you are in.

For individuals, that means easier access to dollar-denominated money. For companies, it means faster settlement and fewer moving parts. None of that depends on whether the market is up or down. Daily users of stablecoins has grown tremendously in the last few years and people should expect to see that continue to skyrocket as more payment rails and use-cases come on board.

 

 

A Lot of Stablecoin Usage Is Invisible on Purpose

One reason stablecoins feel easy to ignore is because they are often hidden.

In many cases, users never touch them directly. A payment looks normal. A balance looks normal. Behind the scenes, stablecoins handle settlement because they are simply better at it.

This is not crypto trying to replace everything at once. It is crypto quietly fixing specific parts of the system that were not working very well to begin with.

And when something works smoothly, no one talks about it.

 

The Real Power Is in Controlling the Flow

The companies that benefit most from stablecoins are often not the ones issuing them.

They are the ones sitting in the middle of payments, wallets, and settlement. They already control how money moves. Stablecoins just make that movement cheaper and faster.

From that position, it does not really matter which stablecoin wins. Volume is what matters. Flow is what matters. Stablescoins are used in a wide variety of settlements and those are growing everyday.

 

 

What Mass Adoption Actually Looks Like

Crypto mass adoption was never going to look like everyone trading tokens or using complex on-chain tools.

It was always going to look boring.

It looks like people getting paid faster. It looks like cheaper transfers. It looks like money moving globally without anyone thinking twice about it.

Stablecoins fit that picture better than almost anything else crypto has produced. They lower the barrier instead of raising it. They work with existing habits instead of fighting them.

For many people, stablecoins are the first time crypto feels practical.

 

Why Stablecoins Matter, Even If They Never Trend

Stablecoins change how money moves.

That turns out to be a much more useful problem to solve.

They support trading. They power on-chain finance. They help businesses operate across borders. They give people access to stable value when local systems fall short.

They do all of this quietly, without asking for attention.

And that is probably why they are working.

Stablecoins are not the loudest part of crypto. They might never be.

But they are becoming the part that actually touches real economic activity at scale. Not in theory. In practice.

By the time stablecoins feel obvious, they will already be everywhere.

 

That is usually how infrastructure wins.

 

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Aave Tries to Cool Governance Tensions as Revenue Debate Puts DAO Control in Focus

 

Aave is once again at the center of a familiar DeFi question. Who really controls the protocol, the DAO or the company that builds and maintains it?

 

This week, Aave Labs moved to ease growing tensions with the Aave DAO after backlash over how non-protocol revenue is handled. The dispute has exposed deeper cracks in the relationship between token holders and the development team, and raised uncomfortable questions about decentralization, ownership, and incentives in one of crypto’s largest lending platforms. In a governance post on Friday, Aave founder Stani Kulechov wrote that,

"Given the recent conversations in the community, at Aave Labs we are committed to sharing revenue generated outside the protocol with token holders, alignment is important for us and for AAVE holders, and we’ll follow up soon with a formal proposal that will include specific structures for how this works.”

At issue is revenue generated outside Aave’s core smart contracts. Specifically, fees tied to the protocol’s frontend and swap integrations. While these fees are not produced directly by the lending protocol itself, many DAO members argue they should still benefit token holders, especially when the interface is tightly associated with the Aave brand.

 

The disagreement came into focus after Aave Labs switched its frontend swap provider, a move that redirected fees away from the DAO treasury. Some delegates estimate the change could divert millions of dollars annually that previously flowed to token holders. That sparked immediate criticism, with governance participants accusing Aave Labs of unilaterally monetizing the ecosystem without sufficient community approval.

 

Aave Labs has pushed back on that framing. The team says the frontend is a separate product that requires ongoing development, maintenance, and legal responsibility. From its perspective, monetizing the interface is a reasonable way to fund operations, and not a violation of DAO governance. The protocol itself, they argue, remains fully controlled by token holders.

 

Still, the explanation did little to calm concerns. For many in the DAO, the issue is less about the money and more about precedent. If revenue connected to the Aave user experience can be captured outside governance, it raises questions about how much power token holders actually have.

 

The situation escalated when a proposal surfaced that would move control of Aave’s brand assets into a DAO-controlled legal structure. The vote was rushed to Snapshot, drawing criticism over process and transparency. Some contributors said the proposal appeared without proper consultation, further eroding trust at an already sensitive moment.

 

Market reaction was swift. AAVE’s price slid as traders weighed the uncertainty, adding financial pressure to an already tense governance environment. Longtime delegates warned that unresolved conflicts between Labs and the DAO could weaken Aave’s standing as a leading DeFi protocol.

 

In response, Aave Labs has now signaled a willingness to compromise. The team proposed sharing portions of non-protocol revenue with the DAO, framing it as a goodwill gesture rather than an obligation. The move is intended to reset the conversation and bring governance discussions back to alignment rather than escalation.

 

Whether that will be enough remains unclear. Some DAO members see the offer as a step in the right direction. Others worry it avoids the core issue, which is defining where the DAO’s authority begins and ends.

 

The broader implications stretch well beyond Aave. As DeFi matures, protocols are increasingly forced to reconcile decentralization ideals with the realities of product development, regulation, and sustainable funding. Aave’s governance clash is becoming a case study in what happens when those lines are left blurry.

 

 

For now, both sides appear to be stepping back from the brink. But the debate has made one thing clear. In crypto, decentralization is not a destination, it’s an ongoing negotiation.

YouTube Adds PayPal Stablecoin as Payout Option for U.S. Creators

 

YouTube letting U.S. creators get paid in PayPal’s stablecoin, PYUSD, might sound like a small update. It isn’t. It’s one of those changes that looks minor on the surface but actually says a lot about where tech and finance are headed.

This is a major platform, at massive scale, choosing to plug digital assets into a real payout system. Not a test. Not a pilot hidden in a corner. A real option for real creators.

And that matters.

 

Why YouTube’s Move Feels Different

YouTube touches millions of creators and billions of users. When a platform like that makes a decision, it’s usually because the risk feels manageable and the upside feels real.

Creators now have another way to get paid. Faster access to funds. More flexibility. Less dependence on slow banking rails. For some creators, especially those working internationally or managing income across platforms, that can make a noticeable difference.

What’s interesting is how this is being done. YouTube itself isn’t diving into crypto head first. PayPal handles the complexity. The blockchain stuff stays in the background.

That was actually the point. PayPal’s head of crypto, May Zabaneh, put it plainly.

“The beauty of what we’ve built is that YouTube doesn’t have to touch crypto and so we can help take away that complexity,”

She added that PayPal introduced the PYUSD payout option for payment recipients in the third quarter of 2025, with YouTube choosing to extend it only to U.S. creators.

That quote says a lot. Adoption works best when users don’t have to think too hard about what’s happening under the hood.

 

This Isn’t Just About YouTube

The bigger story is that this keeps happening. Not loudly. Not with flashy marketing. Just steadily.

Payment companies are experimenting with stablecoins. Fintech platforms are adding crypto rails next to traditional ones. Big institutions are building infrastructure instead of arguing about whether crypto is real.

That’s usually the sign that something is maturing.

Digital assets are starting to look less like a bet and more like plumbing. Not exciting, but very important.

 

Stablecoins Are Doing the Heavy Lifting

A big reason this works is stablecoins.

They’re boring by design. Pegged to the dollar. Predictable. No wild price swings. That’s exactly why companies are comfortable using them for payouts.

For creators, it feels familiar. You’re still getting paid in dollars. It just moves faster and sometimes with fewer fees. The crypto part doesn’t have to be front and center.

That’s a good thing.

 

Trusted Brands Make a Difference

PayPal being involved matters more than people realize.

Most users don’t want to manage wallets or worry about private keys. They want to get paid and move on with their day. PayPal already has trust, compliance, and global reach. Adding stablecoins inside that ecosystem makes adoption feel safe and normal.

That’s usually how new tech wins. Not by forcing people to learn everything, but by quietly fitting into what already works.

 

What This Means for Creators and Users

For creators, this is about options. Choice matters.

Some will stick with traditional payouts. Others will experiment with stablecoins. Over time, those options can lead to better cash flow, easier global payments, and new ways to manage income.

For users more broadly, this kind of integration pushes innovation forward. Once digital asset rails exist, new tools and services tend to follow. Better monetization. Faster payments. More global access.

It doesn’t all happen at once, but it builds.

 

Why This Is a Positive Signal Long Term

This kind of adoption doesn’t happen if companies think digital assets are a passing trend. It happens when the technology feels useful enough and stable enough to deploy at scale.

There are still risks. Regulation will keep evolving. Education is still needed. But the direction is clear.

Digital assets are no longer sitting on the sidelines. They’re being woven into systems people already use, without much fuss.

 

YouTube offering stablecoin payouts is a quiet move. But quiet moves from big companies are often the ones that matter most.

 

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