Rumble Pushes Deeper Into Crypto With a Native Wallet for Creator Tips

 

Rumble has been talking for years about building an alternative to YouTube. With the launch of its new crypto wallet, it is now making a serious attempt to rethink how creators actually get paid.

The company has rolled out Rumble Wallet, a built-in, non-custodial wallet that lets viewers tip creators directly in Bitcoin, USDT, and Tether Gold. The wallet is integrated into the Rumble platform itself, meaning users do not have to leave the site or rely on third-party payment tools to support creators.

On paper, it looks like a tipping feature. In reality, it is closer to a payments strategy.

 

What Rumble actually launched

Rumble Wallet allows users to hold crypto and send it directly to creators inside the platform. The wallet is non-custodial, which means users control their own funds rather than handing custody to Rumble.

At launch, the wallet supports three assets. Bitcoin provides the recognizable flagship. USDT offers price stability for users and creators who do not want volatility. Tether Gold adds a more niche option, but one that fits Rumble’s broader narrative around alternatives to traditional finance.

MoonPay is handling the fiat on and off ramps, which matters more than it might sound. Without that bridge, crypto tipping stays limited to users who already hold tokens. With it, Rumble can realistically target a much wider audience.

Many platforms have tried tipping. Few have tried wallets.

A tipping button is a feature layered on top of an existing system. A wallet becomes part of the system itself. Once users hold value inside the platform, the possibilities expand quickly.

A native wallet opens the door to subscriptions, paywalled content, creator payouts, merch payments, and cross-border transfers that do not depend on banks or card networks. It also shifts leverage. Instead of creators relying on ad revenue or platform-controlled payouts, they can receive funds directly from their audience.

Rumble appears to be aiming for exactly that. Control the wallet, and you control the flow of value across the platform.

 

Tether is central to the move

Tether’s role here goes well beyond providing a stablecoin.

The wallet is built using Tether’s wallet infrastructure tooling, positioning Rumble as an early, high-profile example of how Tether wants its technology used. This fits neatly with Tether’s broader strategy of moving downstream, not just issuing tokens but embedding them directly into consumer products.

There is also a financial alignment. Tether has already invested heavily in Rumble, and this wallet turns that relationship into something tangible. Rumble gets infrastructure and liquidity. Tether gets distribution inside a large, consumer-facing platform.

From Tether’s perspective, a wallet embedded into a video platform is far more powerful than another exchange listing.

 

Why creators might actually care

Creators have spent years complaining about monetization. Ad revenue is unpredictable. Platform rules change. Payouts can be delayed, reversed, or cut off entirely.

Crypto does not magically solve those problems, but it offers a different model. Direct payments. Faster settlement. Global reach. Fewer intermediaries.

Stablecoins like USDT are especially practical here. They reduce volatility while keeping payments digital and borderless. For international creators or audiences outside major banking systems, that matters.

If Rumble can make tipping and payments feel normal, not like a crypto experiment, it gives creators a reason to treat the platform as more than a backup distribution channel.

 

What's next?

Adoption will matter more than announcements. If tipping remains niche, the wallet is a branding move. If it becomes common behavior, it changes how Rumble makes money.

The first signal will be usage. Are creators actually receiving tips at scale, or is this limited to a small crypto-native subset?

The second is expansion. A wallet built only for tips leaves value on the table. Subscriptions, gated content, and commerce feel like natural next steps.

The third is competition. If Rumble proves crypto payments can work at scale inside a video platform, larger players will take notice.

 

The bigger picture

Rumble Wallet is not just a crypto feature. It is an attempt to rebuild creator monetization around direct payments rather than ads and intermediaries.

If it works, it offers a glimpse of how social platforms could operate when payments are native, programmable, and global by default. If it fails, it will still serve as one of the clearest real-world tests of crypto’s promise in the creator economy so far.

 

Either way, it shows that the next phase of crypto adoption may not come from trading apps, but from where people already spend their time online.

Tether Targets 100 Million Americans with New USAT Stablecoin Launch

Tether, the company behind the world’s largest stablecoin, is preparing for one of its most ambitious moves yet. The firm plans to launch USAT, a new U.S.-focused stablecoin, in December 2025, with a goal of reaching 100 million American users.

This represents a major shift in Tether’s strategy. The company is moving from global dominance to deep domestic integration, positioning itself to compete directly in the regulated U.S. financial landscape.

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A Regulated Stablecoin for the U.S. Market

USAT will be a dollar-pegged stablecoin issued through a U.S.-based entity known as Tether America, developed in partnership with Anchorage Digital. The token will comply with new federal rules governing stablecoins under the recently approved GENIUS Act.

Tether says USAT will be fully backed and independently audited, with transparency and reserve management as top priorities. The product aims to serve not only crypto-native users but also the millions of Americans entering digital payments for the first time.

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Expanding Through Partnerships and Platforms

To reach its ambitious 100 million user target, Tether is expanding into the creator economy and consumer platforms. The company has already invested in Rumble, a U.S. video platform with over 50 million monthly users, suggesting that integration and distribution partnerships will play a key role in adoption.

This outreach shows Tether’s intent to move beyond crypto exchanges and into mainstream financial and social platforms. The strategy blends regulatory alignment with mass-market reach, a combination that could redefine how stablecoins enter daily life.

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Competing in a Growing Market

With USAT, Tether will compete directly with other major U.S. stablecoins such as USDC and PayPal USD. Unlike USDT, which dominates global markets, USAT is designed specifically for American consumers and institutions operating under U.S. financial oversight.

Analysts suggest this could allow Tether to capture both institutional trust and retail adoption. The focus on compliance and open auditing might also give it an advantage with regulators and payment partners.

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Why It Matters

Tether’s move comes at a time when stablecoins are being recognized as core infrastructure for digital finance. By aligning with U.S. law, Tether is signaling confidence in the regulatory environment and a willingness to help shape its evolution.

If successful, USAT could become a gateway for traditional finance, fintech, and creators to access digital payments at scale. It also sets a new benchmark for transparency and compliance, potentially reshaping how stablecoins operate worldwide.

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What Comes Next

• Launch and Accessibility: USAT is expected to roll out in December across exchanges, wallets, and select consumer platforms.

• Audits and Reserves: Investors will watch for regular public audits to verify Tether’s commitment to compliance.

• Integration and Adoption: Partnerships in content, commerce, and fintech could drive rapid U.S. user growth.

• Industry Response: Competing stablecoin issuers are likely to adjust strategies to maintain market share.

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Final Thoughts

Tether’s upcoming USAT stablecoin launch represents a turning point for digital finance in the United States. The company is aiming to merge global liquidity with local regulation, creating a bridge between blockchain innovation and traditional banking.

Reaching 100 million users is an ambitious target, but Tether’s combination of brand power, compliance, and strategic partnerships gives it a strong foundation.

 

The message is clear: the next era of stablecoins will not only be global, it will be regulated, transparent, and built for everyday use.

 

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Tether has reached an important phase of growth. The company behind the USD-pegged stablecoin USDT now counts an estimated hundreds of millions of users and is reporting a circulating supply of well over $150 billion. One report places the user base near 500 million, while others cite more than 400 million users. Meanwhile, USDT’s supply has surged past $170 billion and as high as $175 billion.

These numbers reflect more than just scale. They show that USDT continues to serve as a foundational layer in the crypto economy, especially in emerging markets and cross-border transactions.

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Why These Numbers Matter

• Liquidity and market depth

The rising supply means more liquidity is available for crypto exchanges, decentralized finance (DeFi) platforms, and remittance flows. With USDT circulating on major blockchains and reaching new highs, it supports more on-chain activity and trading.

• Global reach and user adoption

Tether’s user growth, especially in Asia, Latin America and the Middle East, is a key factor in its dominance. It has become the default dollar-proxy in many markets where access to stable value and borderless transfers matter.

• Corporate strength and valuation ambitions

Tether is not just growing supply and users, it is also expanding its business ambitions. The company is reportedly exploring a major private fundraising round worth $15–20 billion that could value it at up to $500 billion. This reflects investor confidence in Tether’s scale and the future potential of its infrastructure.

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Tether’s Strategy: Where It Is Heading

• User growth and market penetration: Expanding wallet and payment reach globally, especially in regions where the dollar is less accessible.

• Supply expansion: Minting more USDT to increase distribution and support higher transaction volumes.

• Diversification and infrastructure play: With a valuation target in the hundreds of billions, Tether is positioning itself beyond being just a stablecoin issuer.

• Reserve and investment management: Tether has disclosed large holdings in U.S. Treasuries and even bitcoin as part of its reserve strategy, showing how it manages growth and liquidity.

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Risks and Key Considerations

• Regulatory scrutiny: As the largest stablecoin issuer, Tether attracts close attention regarding reserves and global financial flows.

• Concentration risk: With such large scale, operational or systemic shocks could have outsized effects on the broader crypto ecosystem.

• Competition: Rivals such as Circle (issuer of USDC) and potential central bank digital currencies present competitive threats.

• Utility vs. speculation: While USDT is widely used in trading, remittances, and liquidity, its broader role as financial infrastructure is still being built out.

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What It Means for the Crypto Industry

Tether’s growth shows that stablecoins are no longer niche tools but are becoming core infrastructure in digital finance. When a stablecoin reaches hundreds of millions of users and supply in the hundreds of billions, it becomes a systemic piece of financial plumbing.

The implications include:

• Easier capital flows between fiat and crypto.

• Stablecoins powering trade, remittance and treasury functions in real time.

• Greater regulatory integration as stablecoins link with traditional finance.

• More applications being built around stablecoin liquidity.

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Conclusion

Tether has grown into a giant. With a user base approaching half a billion and USDT supply nearing $182 billion, it is firmly cemented as a pillar of the digital asset ecosystem. At the same time, its ambitions to be valued at $500 billion and to expand into broader financial services show that Tether is aiming to become more than a crypto company.

 

Whether it achieves this depends on regulation, execution, and adoption, but the direction is clear: stablecoins are now an essential part of global finance.