Trump-Backed World Liberty Financial Rolls Out DeFi Lending Platform

 

World Liberty Financial, the crypto venture tied to President Donald Trump and his family, has crossed another big milestone in its effort to turn a stablecoin and decentralized finance products into a real business. The firm quietly rolled out World Liberty Markets, a new on-chain borrowing and lending platform built around its flagship stablecoin, USD1, and it’s already pulled in tens of millions in assets from early users.

The launch puts World Liberty right into one of the most competitive and risky corners of crypto: decentralized lending. This is where you can earn interest by supplying assets or borrow against your holdings without going through a bank or broker. It’s the plumbing that makes much of DeFi tick, and it’s also where huge liquidations and smart contract exploits have regularly happened. The difference here is political gravity: this project is backed by one of the most polarizing figures in modern American business and politics.

 

What World Liberty Markets Actually Offers

World Liberty Markets isn’t reinventing DeFi. The way it works is familiar if you’ve used other decentralized money markets: you supply assets to earn interest, and you can borrow against collateral you’ve locked up. At launch, supported assets include the company’s own USD1 stablecoin, its governance token WLFI, Ethereum, tokenized Bitcoin, and major stablecoins like USDC and USDT. Once you deposit, you can take a loan out in any of those supported assets based on how much you’ve put up as collateral.

The platform is built with the infrastructure of an existing DeFi protocol called Dolomite, which means World Liberty didn’t have to write an entire lending stack itself. Think of it as a branded front door and dashboard on top of established smart contract mechanics.

In the first week or so, the protocol showed some early traction, with roughly $20 million in supplied assets moving through it. That number is small compared to big DeFi players, but it’s eye-catching because of how recent the launch was and the fact that USD1 supply is growing quickly.

To jump-start liquidity, World Liberty is dangling a very high yield on USD1 deposits, along with a “reward points” program for larger suppliers. World Liberty was announced on X, writing that “WLFI Markets is built to support the future of tokenized finance by providing access to third party and WLFI-branded real-world asset products, supporting new tokenized assets as they launch, and creating deeper and wider access to USD1 across all WLFI applications. It’s designed to provide future access to WLFI’s broader RWA roadmap.”

 

Betting on USD1

Behind all this is USD1, World Liberty’s dollar-pegged stablecoin that has really become the center of the project’s story. Since its debut in early 2025, the coin has ballooned into one of the larger dollar stablecoins by market capitalization, trading alongside names people actually recognize and use every day. It’s backed by cash, short-term Treasuries, and things like dollar deposits through professional custody arrangements, and it aims to be redeemable at parity with the U.S. dollar.

That backing and that promise of redemption put USD1 in the same product category as USDC and USDT, which dominate the stablecoin market. But stablecoins only become useful when there are places for them to be spent, lent, traded or borrowed, and until now USD1 had mostly been used as a tradable asset with some big institutional deals. The lending launch is the first real step toward making it function like money in crypto’s own financial ecosystem.

World Liberty has been aggressively pushing USD1 into major venues, including listings on big exchanges and use as collateral or settlement assets in large trades. That has helped it grow in circulation fast, and have enough liquidity that a lending market now makes sense. Because USD1 is tied so directly to World Liberty’s broader business, how well the lending product does could be a big factor in whether USD1 becomes sticky in the market or remains a speculative novelty.

 

From On-Chain Products to Traditional Finance

This lending rollout comes at a moment when the company is also trying to pull USD1 and its associated services into the regulated financial world. A subsidiary of World Liberty has applied for a national trust bank charter with U.S. regulators. If approved, that would allow the entity to issue and custody stablecoins and digital assets under federal supervision, provide conversion between fiat and stablecoin, and generally operate more like a regulated institution rather than a pure DeFi startup.

That’s a trend you’re seeing across crypto right now. Regulators have started to outline formal frameworks for stablecoins through new legislation aimed at reducing risk and improving disclosure. Projects that tie themselves to those frameworks stand to get easier access to traditional players like banks, exchanges and institutional clients. But it also subjects them to a lot more scrutiny than the wild west of DeFi.

 

Will it succeed?

Here’s the hard truth: decentralized lending markets are notoriously volatile and complex. You can get liquidation events overnight if collateral values tumble. Smart contracts have flaws and exploits. Incentives can attract short-term capital that leaves as soon as the rewards stop. That’s all before you even factor in political risk, regulatory noise, or questions about reserve transparency.

Then there’s the optics of the thing. World Liberty is connected to Donald Trump and his family, who have been publicly associated with this project since the beginning. That’s drawn critics who say there are conflicts of interest embedded in how the venture promotes itself and how big deals get structured. Whether you see that as a feature or a bug, it certainly makes this different from your run-of-the-mill DeFi launch.

For anyone watching this space, the next few months will answer big questions. Will World Liberty Markets continue to draw real deposits once the initial incentives slow down? Will borrowing activity pick up in ways that look organic rather than promotional? Can USD1 maintain its peg and redemption promise under pressure? And how will regulators respond if this trust charter application moves forward?

One thing is clear: if a political figure’s name is going to be tied to a crypto product that interacts with both decentralized users and regulated finance, people in the market will watch every data point, every rate change, every on-chain metric and every regulatory filing with extra attention.

 

Whether it pans out or not will matter to traders, developers, regulators and probably a whole lot of voters too.

 

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You can stay up to date on all News, Events, and Marketing of Rare Network, including Rare Evo: America’s Premier Blockchain Conference, happening  July 28th-31st, 2026 at The ARIA Resort & Casino, by following our socials on X, LinkedIn, and YouTube.

Why Bitwise Is Thinking Bigger About Crypto, and Why the Timing Matters

The crypto industry is moving into a new phase, and Bitwise Chief Investment Officer Matt Hougan believes the shift is much larger than the market realizes. His view is that the combination of regulatory changes, institutional interest, and the rise of on chain financial infrastructure is creating an environment that could redefine how global markets function.

What is striking is not just his optimism, but the level of detail behind it. Hougan is not talking about the next bull run or a temporary upswing. He is talking about a structural change that could reshape how assets move and how financial services are delivered.

 

A Regulatory Turn That Few Saw Coming

For years, regulation has been the main obstacle standing between crypto and traditional finance. That has started to change in a very real way. In a recent address, Securities and Exchange Commission Chair Paul Atkins presented a plan known informally as Project Crypto. Instead of focusing primarily on enforcement, the initiative outlines a path for integrating traditional markets with public blockchains.

Hougan called this the most optimistic regulatory stance he has ever seen and said it forced him to revise not just the scale of crypto’s potential, but the timeline as well. His point is straightforward. The market has not fully absorbed what a cooperative regulatory regime could unlock. Investors have priced in caution for so long that they have not adjusted to the possibility of acceleration.

 

Three Areas Where the Biggest Winners May Emerge

Hougan identifies three categories where he sees the strongest potential.

1. Layer 1 blockchains and core crypto networks.
If financial activity continues to move on chain, the blockchains that support settlement, tokenization, stablecoins, and decentralized financial rails could see massive growth. Hougan mentions networks like Ethereum, Solana, Cardano, Avalanche, Aptos, Sui, NEAR and others. His view is that the right approach is not to pick a single winner, but to build a diversified basket of networks that are gaining real world usage.

2. Decentralized finance protocols.
With clearer regulatory treatment, DeFi could move from a niche set of applications to the backbone of a new financial system. Protocols that automate trading, lending, borrowing, derivatives, and stablecoin issuance could scale far beyond their current user base. Hougan believes that once regulatory friction drops, institutional participation could flow in rapidly.

3. Financial super apps.
This is one of the most ambitious parts of the projection. Hougan believes new platforms will combine traditional finance and crypto into a single interface. Instead of having brokerage accounts in one place, bank accounts in another, and crypto apps somewhere else, users could interact with all financial assets through one unified system. He thinks a company in this category could become the largest financial services firm in the world, potentially passing a one trillion dollar valuation.

 

Why a Ten to Twenty Times Expansion Does Not Sound Unrealistic

Hougan has consistently argued that crypto could deliver ten to twenty times growth over the next decade. His reasoning is not based on hype. It is based on the idea that crypto is entering a period where cycles driven by halving events or speculative trading matter less than structural factors. He believes the “four year cycle” narrative has lost relevance. What now matters is the maturation of the asset class and the integration of crypto with global finance.

In his view, the size of the market today reflects years of hesitation driven by legal uncertainty. Once that uncertainty lifts, capital could move faster than analysts expect. Institutions that have been watching from the sidelines may feel more comfortable allocating real budget to crypto infrastructure, tokens, or tokenized assets.

 

What Could Go Right, and What Could Still Undermine This Vision

There is no guarantee that the optimistic scenario plays out. Hougan acknowledges both sides.

What could go right:

• Regulatory clarity could remove the largest barrier to institutional adoption.

• Layer 1 networks with real usage could become the settlement layers of a digital financial system.

• Super apps could reduce friction for everyday users, pulling millions more into on chain ecosystems.

• The industry could attract capital at a scale closer to major traditional asset classes.

What could go wrong:

• Regulatory implementation may move slower than expected, or shift again under new political leadership.

• Some networks or protocols may fail to scale, or may lose out to competitors.

• Macroeconomic conditions could suppress risk assets even if fundamentals improve.

• Volatility could remain a psychological barrier for mainstream investors.

 

What This Means for Investors, Builders, and Policymakers

If Hougan is right, the industry is not just entering a new market cycle. It is entering the early stages of a long transformation in how financial markets operate. Investors who once tried to time cycles may need to rethink their approach and focus more on diversified exposure to infrastructure. Builders may find themselves working in an environment that is more supportive than anything they have experienced so far. Policymakers may influence the shape of global finance for decades based on decisions they make in the next few years.

 

It is possible that crypto still has years of volatility ahead. It is also possible that the industry is standing on the edge of the most meaningful phase of its development. Hougan’s message is that the market may be thinking too small. He believes the shift underway is not incremental. It is transformative.

 

Stay Connected

You can stay up to date on all News, Events, and Marketing of Rare Network, including Rare Evo: America’s Premier Blockchain Conference, happening  July 28th-31st, 2026 at The ARIA Resort & Casino, by following our socials on X, LinkedIn, and YouTube.