Trump-Backed World Liberty Financial Rolls Out DeFi Lending Platform

 

World Liberty Financial, the crypto venture tied to President Donald Trump and his family, has crossed another big milestone in its effort to turn a stablecoin and decentralized finance products into a real business. The firm quietly rolled out World Liberty Markets, a new on-chain borrowing and lending platform built around its flagship stablecoin, USD1, and it’s already pulled in tens of millions in assets from early users.

The launch puts World Liberty right into one of the most competitive and risky corners of crypto: decentralized lending. This is where you can earn interest by supplying assets or borrow against your holdings without going through a bank or broker. It’s the plumbing that makes much of DeFi tick, and it’s also where huge liquidations and smart contract exploits have regularly happened. The difference here is political gravity: this project is backed by one of the most polarizing figures in modern American business and politics.

 

What World Liberty Markets Actually Offers

World Liberty Markets isn’t reinventing DeFi. The way it works is familiar if you’ve used other decentralized money markets: you supply assets to earn interest, and you can borrow against collateral you’ve locked up. At launch, supported assets include the company’s own USD1 stablecoin, its governance token WLFI, Ethereum, tokenized Bitcoin, and major stablecoins like USDC and USDT. Once you deposit, you can take a loan out in any of those supported assets based on how much you’ve put up as collateral.

The platform is built with the infrastructure of an existing DeFi protocol called Dolomite, which means World Liberty didn’t have to write an entire lending stack itself. Think of it as a branded front door and dashboard on top of established smart contract mechanics.

In the first week or so, the protocol showed some early traction, with roughly $20 million in supplied assets moving through it. That number is small compared to big DeFi players, but it’s eye-catching because of how recent the launch was and the fact that USD1 supply is growing quickly.

To jump-start liquidity, World Liberty is dangling a very high yield on USD1 deposits, along with a “reward points” program for larger suppliers. World Liberty was announced on X, writing that “WLFI Markets is built to support the future of tokenized finance by providing access to third party and WLFI-branded real-world asset products, supporting new tokenized assets as they launch, and creating deeper and wider access to USD1 across all WLFI applications. It’s designed to provide future access to WLFI’s broader RWA roadmap.”

 

Betting on USD1

Behind all this is USD1, World Liberty’s dollar-pegged stablecoin that has really become the center of the project’s story. Since its debut in early 2025, the coin has ballooned into one of the larger dollar stablecoins by market capitalization, trading alongside names people actually recognize and use every day. It’s backed by cash, short-term Treasuries, and things like dollar deposits through professional custody arrangements, and it aims to be redeemable at parity with the U.S. dollar.

That backing and that promise of redemption put USD1 in the same product category as USDC and USDT, which dominate the stablecoin market. But stablecoins only become useful when there are places for them to be spent, lent, traded or borrowed, and until now USD1 had mostly been used as a tradable asset with some big institutional deals. The lending launch is the first real step toward making it function like money in crypto’s own financial ecosystem.

World Liberty has been aggressively pushing USD1 into major venues, including listings on big exchanges and use as collateral or settlement assets in large trades. That has helped it grow in circulation fast, and have enough liquidity that a lending market now makes sense. Because USD1 is tied so directly to World Liberty’s broader business, how well the lending product does could be a big factor in whether USD1 becomes sticky in the market or remains a speculative novelty.

 

From On-Chain Products to Traditional Finance

This lending rollout comes at a moment when the company is also trying to pull USD1 and its associated services into the regulated financial world. A subsidiary of World Liberty has applied for a national trust bank charter with U.S. regulators. If approved, that would allow the entity to issue and custody stablecoins and digital assets under federal supervision, provide conversion between fiat and stablecoin, and generally operate more like a regulated institution rather than a pure DeFi startup.

That’s a trend you’re seeing across crypto right now. Regulators have started to outline formal frameworks for stablecoins through new legislation aimed at reducing risk and improving disclosure. Projects that tie themselves to those frameworks stand to get easier access to traditional players like banks, exchanges and institutional clients. But it also subjects them to a lot more scrutiny than the wild west of DeFi.

 

Will it succeed?

Here’s the hard truth: decentralized lending markets are notoriously volatile and complex. You can get liquidation events overnight if collateral values tumble. Smart contracts have flaws and exploits. Incentives can attract short-term capital that leaves as soon as the rewards stop. That’s all before you even factor in political risk, regulatory noise, or questions about reserve transparency.

Then there’s the optics of the thing. World Liberty is connected to Donald Trump and his family, who have been publicly associated with this project since the beginning. That’s drawn critics who say there are conflicts of interest embedded in how the venture promotes itself and how big deals get structured. Whether you see that as a feature or a bug, it certainly makes this different from your run-of-the-mill DeFi launch.

For anyone watching this space, the next few months will answer big questions. Will World Liberty Markets continue to draw real deposits once the initial incentives slow down? Will borrowing activity pick up in ways that look organic rather than promotional? Can USD1 maintain its peg and redemption promise under pressure? And how will regulators respond if this trust charter application moves forward?

One thing is clear: if a political figure’s name is going to be tied to a crypto product that interacts with both decentralized users and regulated finance, people in the market will watch every data point, every rate change, every on-chain metric and every regulatory filing with extra attention.

 

Whether it pans out or not will matter to traders, developers, regulators and probably a whole lot of voters too.

 

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