Jupiter, the Solana-based decentralized finance platform, has partnered with crypto asset manager Bitwise Asset Management and decentralized lending infrastructure protocol Fluid to launch an Ethena (USDe) focused lending market on the Jupiter platform.

 

The partnership will see the launch of an institutional grade USDe lending market on Jupiter’s lending platform, with Bitwise serving as the curator of the new market, setting risk parameters and overseeing operations, while Fluid powers the lending infrastructure.

 

 

By assigning USDe lending curation responsibilities to Bitwise, a traditional finance asset management firm, Jupiter aims to achieve institutional grade credibility and easier access to large scale institutional capital, with the potential for the market to grow into the billions of dollars.

 

“USDe is an institutional grade savings product built for scale. By combining Jupiter Lend's advanced lending infrastructure with Bitwise's asset management expertise, we have created an efficient USDe market ready for DeFi and institutional adoption,” said Guy Young, founder and chief executive officer of Ethena Labs.

 

Before now, institutional capital and DeFi lending mostly operated separately. However, with the launch of this USDe lending market for institutional access, all entities involved, including TradFi and DeFi participants, can work together: Jupiter providing the lending market, Bitwise curating the market, Ethena supplying the asset, and Fluid powering the infrastructure.

 

“Now more than ever, it is imperative that we take DeFi risk seriously. That is precisely why we are excited to partner with Bitwise, who bring both the expertise and the institutional credibility needed to help scale on chain lending from a niche into the default way to do finance,” said Kash Dhanda, chief operating officer of Jupiter.

 

“And by working with Ethena and Fluid, two of the most technically innovative teams in the space, we are thrilled to deliver a product experience like no other.”

 

Institutions Double Down on DeFi

With DeFi growing rapidly and its TVL reaching new highs of around $150 billion to $225 billion in 2025, there has been an increase in the number of institutions entering and doubling down on DeFi.

 

Institutional capital reportedly made up around 11.5% to 20% of DeFi volume or lending TVL in parts of 2025, with institutions like BlackRock, Bitwise, and JPMorgan Chase doubling down on real world asset tokenization and stablecoins.