Eightco Holdings (NASDAQ: ORBS) pulled off a real power play on Wall Street Thursday, with shares jumping roughly 25% after the company announced it had locked in $125 million in new institutional commitments from a lineup that includes Bitmine Immersion Technologies, Cathie Wood's ARK Invest, and Payward, the parent company of crypto exchange Kraken.

 

The raise was led by Bitmine, which committed $75 million, with ARK Invest pledging at least $25 million and Payward rounding out the headline trio with another $25 million of its own. The full investor roster behind ORBS reads like a who's who of the crypto world: Coinfund, Pantera Capital, GSR, FalconX, Discovery Capital Management, and the World Foundation are all listed as backers.

 

But the capital raise wasn't even the most eyebrow-raising piece of news in Thursday's announcement. Eightco simultaneously disclosed it had already closed initial strategic investments of $50 million into OpenAI and $25 million into MrBeast and Beast Industries. 

 

The OpenAI investment, worth approximately $52.5 million in economic interests in the company's equity, closed on March 6, just days before this announcement.

 

 

To understand how we got here, we kind of have to dive a bit deeper. Eightco has had one of the stranger corporate transformations of recent years. The Pennsylvania-based company pivoted from inventory management to cryptocurrencies and is currently developing a universal framework for digital identity and authentication. Not too long ago, its main business was making cardboard boxes through a subsidiary called Ferguson Containers.

 

Now, the company's identity is built around Worldcoin (WLD), the biometric-based digital identity project co-founded by OpenAI CEO Sam Altman. As of March 5, 2026, Eightco's treasury holdings included 277,222,975 WLD tokens, 11,068 ETH, and $82 million in cash. That WLD position, the company says, represents nearly 10% of the token's circulating supply, making ORBS the largest public market holder of Worldcoin on any exchange.

 

The company continues to hold Worldcoin and Ethereum as a long-term believer in the world's second-most valuable cryptocurrency, and frames its Worldcoin stake as foundational to a "proof of humanity" authentication layer it's building out.

 

The vision, as ORBS tells it, is to combine Worldcoin's biometric identity infrastructure with OpenAI's foundational models to create something at the intersection of AI verification, blockchain rails, and mass consumer reach. And it seems that it's clearly a compelling enough pitch to draw in some serious institutional names.

Who's Backing It, and Why

Tom Lee, Chairman of Bitmine, is joining Eightco's Board of Directors, while Brett Winton, Chief Futurist at ARK Invest, will serve as an advisor to the board.

 

Lee's involvement through Bitmine is notable. Bitmine itself has been on an aggressive crypto treasury strategy of its own, positioning itself as the leading Ethereum treasury company in public markets. Bitmine has combined crypto, cash, and "moonshot" holdings ranging well into the billions, and adding Eightco to that ecosystem tightens the connection between the two companies considerably. Lee getting a board seat means this isn't a passive financial bet.

 

His take on the investment was direct. Bitmine sees Eightco sitting at the center of some of the most important future needs and developments in AI, with what Lee described as tremendous synergy between Proof of Human via Worldcoin, OpenAI's foundational models, and the reach of the world's biggest content creator in MrBeast.

 

ARK Invest's Cathie Wood weighed in too, describing ORBS as taking on a unique initiative at the intersection of AI, blockchain, and creator-driven platforms.

 

Kraken's Arjun Sethi was perhaps the most philosophical about the whole thing. The Payward co-CEO framed it around power-law dynamics, suggesting that a small number of platforms tend to capture a disproportionate share of value in technological revolutions, and that ORBS is trying to position itself at the convergence of AI, cryptographic infrastructure, and global digital distribution.

MrBeast and the Distribution Play

The $25 million bet on Beast Industries deserves its own look. On March 10, Eightco invested approximately $25 million in shares of Beast Industries, with $7 million of that amount structured as committed capital that may be funded within 60 days in exchange for additional stock.

 

Beast Industries is the broader enterprise behind YouTube megastar Jimmy Donaldson, better known as MrBeast. The company spans entertainment, consumer products, and CPG, with the snack brand Feastables among its faster-growing launches. MrBeast's YouTube channel has over 450 million subscribers and generates more than 5 billion monthly views across all channels.

 

For a blockchain infrastructure play trying to build out digital identity at scale, having a meaningful stake in the world's most-subscribed YouTube channel is an unusual but not entirely illogical move. Distribution is distribution, and Eightco seems to be betting that the future of human authentication online will require massive consumer reach to actually work.

 

Taken together, Eightco is making a bold argument that the convergence of AI identity verification, blockchain infrastructure, and mass consumer distribution represents a huge opportunity, and that a small public company out of Pennsylvania is somehow positioned to sit at the center of it.

 

Whether the OpenAI stake, the MrBeast bet, the Worldcoin treasury, and the Ethereum holdings actually compound into something concrete is still up in the air. The risk disclosures in ORBS's own SEC filings acknowledge this as well, flagging the company's lack of control over private companies where it holds minority stakes, and the ongoing challenges of maintaining Nasdaq listing compliance while burning cash.

 

But the investor lineup announced today isn't made up of amateurs. Pantera, Brevan Howard, Coinfund, and ARK all know what they're doing, and they all decided this particular combination of bets was worth backing.

 

 

Ethereum has been stuck in a prolonged downtrend. Prices are down more than 60 percent from the August 2025 highs, sentiment is shaky, and some analysts are floating scenarios where ETH could revisit the $1,400 level before finding a durable bottom.

 

And yet, through all that noise, something else is happening in the background.

 

Investors are still buying BitMine, as BitMine is buying more Ethereum.

 

Not trimming. Not waiting. Buying. In some cases, buying aggressively.

 

 

Ethereum Weakness Sets the Stage

The broader crypto market has been under pressure for months. Spot Ethereum ETFs have seen notable outflows, a sharp contrast to the steady demand flowing into Bitcoin products. That divergence has reinforced the narrative that institutions are leaning toward relative safety in BTC while treating ETH with more caution.

 

Ethereum’s price action reflects that hesitation. Lower highs, fading rallies, and persistent risk off positioning have defined the tape. Even bullish long term analysts concede that the near term setup remains fragile.

 

But the selloff has not scared everyone away.

 

 

BitMine Is Doubling Down

BitMine Immersion Technologies, (BMNR), has quietly become one of the largest corporate holders of ETH after pivoting to an Ethereum treasury strategy in 2025 under Chairman Tom Lee.

 

The company has accumulated millions of tokens, building a balance sheet that is heavily exposed to Ethereum. That exposure has not looked pretty on paper during the drawdown. Reports show billions in unrealized losses as ETH retraced from its highs.

 

Still, BitMine has continued to add.

 

Rather than slowing purchases during weakness, the company has leaned into the downturn. The logic appears straightforward. If the long term thesis around Ethereum remains intact, lower prices represent opportunity rather than risk.

 

It is a classic buy the dip strategy, but on a corporate scale.

 

 

Ark Invest Adds More Shares

Cathie Wood’s Ark Invest has reinforced that narrative. The firm has repeatedly increased its exposure to BitMine across multiple ETFs, adding millions of dollars worth of BMNR shares even as Ethereum remained under pressure. The firm bought a total of 212,314 shares across three of its exchange-traded funds, worth $4.2 million based on Thursday's closing price.

 

Ark has a history of leaning into volatility in high conviction themes. Crypto infrastructure and blockchain exposure remain central to its long horizon strategy. In that context, adding BitMine during a downtrend fits the pattern.

 

For Ark, the weakness in ETH may be noise relative to the structural growth story around smart contracts, tokenization, and onchain financial rails.

 

 

BlackRock Increases Its Stake

It is not just Ark.

 

BlackRock has also boosted its BMNR position significantly, increasing its holdings by more than 165 percent according to recent disclosures. That scale of increase is difficult to ignore, especially in a market where Ethereum linked products have seen soft flows.

 

The timing is notable. While some funds reduced direct ETH exposure through ETFs, large asset managers appear comfortable gaining exposure indirectly through equity vehicles like BitMine.

 

For institutions that prefer regulated equity structures over direct token custody, BMNR offers a levered proxy. It packages Ethereum exposure inside a public company wrapper, complete with traditional reporting and corporate governance.

 

That structure can matter for mandates that limit direct crypto ownership.

 

Why Buy BitMine When ETH Is Falling

At first glance, the trade looks counterintuitive. Ethereum is in a downtrend. ETF flows are mixed at best. Volatility remains elevated.

 

But the bull case rests on a few pillars.

 

First, long term fundamentals. Ethereum still anchors decentralized finance, stablecoin issuance, and a growing tokenization ecosystem. Institutional advocates argue that the network’s utility has not disappeared simply because price momentum has faded.

 

Second, balance sheet leverage. BitMine’s growing ETH treasury creates a scenario where equity performance can amplify moves in the underlying asset. For investors who believe ETH eventually reclaims higher levels, BMNR can offer outsized upside.

 

Third, cycle dynamics. Crypto markets have a history of brutal drawdowns followed by sharp recoveries. Accumulating during periods of pessimism has historically rewarded patient capital, even if timing the bottom is nearly impossible.

 

Investors are clearly looking past the next few quarters and thinking long term on Ethereum.

 

 

The Bottom Line

There is a clear split in the market right now.

 

Short term traders are reacting to chart levels, macro uncertainty, and ETF flow data. Long term allocators appear to be focusing on strategic positioning.

 

The continued accumulation of BitMine shares by names like Ark Invest and BlackRock suggests that institutional conviction in Ethereum infrastructure has not broken, even if spot prices have.

 

That does not guarantee a rebound. Ethereum could test lower levels before sentiment turns. Volatility is part of the asset class.

 

But the steady bid under BitMine tells its own story.

 

Even in a downtrend, capital is being deployed...with intent.

 

For now, Ethereum may be drifting lower. BitMine buyers, however, are still stepping in and definitely betting on Ethereum for the long haul.

 

A public company best known for holding large amounts of Ethereum is now placing a very different kind of bet, one that sits at the intersection of crypto, finance, and the creator economy.

BitMine Immersion Technologies, a crypto treasury firm chaired by Fundstrat’s Tom Lee, says it plans to invest $200 million into Beast Industries, the company behind YouTube creator MrBeast. The goal, according to executives, is to explore how decentralized finance could play a role in a future financial services platform tied to one of the internet’s largest audiences.

This is not a meme coin launch or a celebrity endorsement deal. It looks more like a strategic attempt to combine capital markets, Ethereum infrastructure, and massive consumer distribution.

 

Why a crypto treasury firm is backing a creator company

BitMine has been repositioning itself as an Ethereum-focused treasury company, following a playbook that investors have seen before in Bitcoin-heavy balance sheet strategies. The difference is scale and ambition.

The firm holds a substantial amount of ETH and has spoken publicly about building staking infrastructure and validator operations. But simply holding crypto is no longer enough to sustain investor interest, especially as enthusiasm around treasury-style trades has cooled.

The next step is finding ways to turn those holdings into something operational. That is where Beast Industries comes in.

MrBeast is not just a YouTuber. His business spans media, merchandise, and consumer brands, and it reaches hundreds of millions of people, many of them young and digitally native. For a company looking to build or support crypto-based financial products, that kind of distribution is hard to ignore.

 

What Beast Industries appears to be exploring

Executives at Beast Industries have been clear that the company is looking at financial services. Trademark filings and past reporting suggest a wide scope, including payments, lending, insurance, and potentially crypto-related offerings.

The key word is explore. There is no product launch yet, and there is no guarantee that every idea becomes reality. Still, the language around incorporating DeFi suggests interest in crypto-native rails rather than simply slapping a brand on traditional products.

In practice, that could mean crypto-powered payments, wallet functionality, token-based rewards, or lending products that lean on blockchain infrastructure behind the scenes. It could also mean partnerships with existing fintech or crypto firms to avoid the heavy regulatory lift of building financial institutions from scratch.

 

DeFi as a distribution play, not a technical flex

In this context, DeFi should probably be read less as a commitment to complex on-chain protocols and more as a distribution strategy.

For years, crypto has struggled to reach mainstream users without relying on exchanges or speculative narratives. A creator-led platform flips that equation. The audience already exists. The challenge becomes offering products that are simple, compliant, and trustworthy enough to meet that audience where it is.

That trust component matters. MrBeast’s brand is built on transparency and goodwill. Any financial product under that banner would be judged harshly if it felt confusing, risky, or exploitative. Crypto’s history with celebrity-adjacent scams only raises the stakes.

 

The risks on both sides of the deal

For Beast Industries, entering finance is not trivial. Even lightweight financial products come with regulatory scrutiny, reputational risk, and long-term obligations to users. A misstep could damage a brand that has taken years to build.

For BitMine, the risk is different. Crypto treasury strategies have gone in and out of favor, often tracking the price of the underlying asset more than business fundamentals. Investors have shown signs of fatigue toward companies whose primary strategy is buying and holding crypto.

Backing a creator-led financial push is an attempt to move beyond that narrative. Whether markets reward that shift remains an open question.

 

Why this matters beyond one deal

This investment fits into a broader trend where crypto companies are looking for real-world distribution and cash-flow-adjacent businesses, while creators are looking for ways to turn attention into durable platforms.

Ethereum sits in the middle of that equation. It provides the infrastructure for staking, tokenization, and programmable finance, all of which appeal to firms trying to rethink how financial products are built and delivered.

The unusual part is seeing a public crypto treasury company and a creator empire meet at that intersection.

 

What to watch next

Several things will determine whether this becomes a defining moment or a footnote.

First is structure. How the investment is deployed, and what BitMine actually receives in return, will shape how investors interpret the move.

Second is execution. A vague commitment to DeFi means little without a clear product vision and compliance strategy.

Third is messaging. Any hint of speculative tokens or unclear financial incentives could quickly undermine trust.

 

The bigger picture

BitMine’s $200 million bet is a sign that crypto treasury firms are searching for their next evolution. Holding Ethereum is one thing. Building products, platforms, and distribution around it is another.

MrBeast brings something crypto rarely has in abundance: mainstream attention paired with trust at scale. Whether that combination can be turned into sustainable financial services without repeating the industry’s past mistakes is the real test.

 

For now, the deal signals that crypto’s next phase may be less about balance sheets and more about who controls distribution.

 

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Why Tom Lee Is Betting Big on Ethereum, and Why He Thinks the Best Is Still Ahead

When Tom Lee makes a bold call, people pay attention. He has built a reputation for spotting major market trends early, and now he is putting that conviction behind Ethereum in a very real way. His firm, BitMine Immersion Technologies, just picked up another 97,000 ETH, increasing its total holdings to 3.73 million tokens, worth about $10.5 Billion at latest prices. That is not a casual trade. It is a signal that Lee believes Ethereum is on the edge of something much bigger.

Instead of waiting for a hype cycle or chasing a rally, Lee is buying during a quieter period in the market. And based on his recent comments, there is a clear reason why. He sees a combination of catalysts lined up at the same time, and he believes they give Ethereum one of the strongest setups of any major asset heading into 2026.

 

BitMine’s ETH Strategy Is Not a Short Term Play

Lee has been gradually stacking ETH throughout the year, and the latest acquisition is simply the biggest chapter in that story. Multiple large purchases over several months paint a clear picture. This is not a speculative gamble or a quick swing trade. BitMine is positioning Ethereum as a long term strategic asset on its balance sheet.

It is the kind of move you normally see from companies preparing for a shift in market conditions, or from firms that believe a key technology is about to break out. In this case, Lee seems to believe both are true.

 

What Is Driving Tom Lee’s Confidence

Ethereum Looks More Like Financial Infrastructure Than a Crypto Coin

One point Lee keeps returning to is the idea that Ethereum is becoming the backbone of digital finance. Between stablecoins, DeFi platforms, real world asset tokenization and on chain identity systems, Ethereum has become much more than a place to speculate.

Lee’s view is simple. If financial markets continue moving toward tokenization, Ethereum stands to benefit more than almost any other chain. It has the developers, the users and the network effects that make growth not just possible, but likely.

The Macro Environment Could Create Fuel

Another major part of his thesis is tied to the Federal Reserve. Lee thinks the Fed may start cutting interest rates in the coming year. If that happens, liquidity usually returns to risk assets, and crypto tends to be one of the biggest beneficiaries.

In past easing cycles, assets with high growth potential often outperformed. Lee sees ETH in that category today, especially with everything happening on chain.

The Fusaka Upgrade Could Kick Off a New Phase

Ethereum’s next upgrade, called Fusaka, is coming soon. Lee views it as a serious quality of life improvement for the entire network. Cheaper data availability, more efficient rollups and improved scalability have the potential to bring even more activity into the ecosystem.

If applications become cheaper and faster to run, it opens the door for new waves of DeFi tools, enterprise systems and consumer apps. That kind of expansion is exactly the type of catalyst Lee likes to position around before the crowd catches on.

 

Why This Institutional Move Matters

Institutional buying during sideways markets has a different energy than buying during bull runs. It comes from research, planning and long horizon thinking, not excitement or fear of missing out.

Lee is not buying ETH on a whim. He is building what looks like a strategic treasury position, much like companies that accumulate energy reserves, metals or other foundational commodities. When firms treat ETH as infrastructure instead of speculation, it sends a message. It suggests they believe Ethereum is becoming a permanent part of the financial landscape.

And when a well known market voice makes a move like this, it often encourages others to re-evaluate their assumptions.

 

Of Course, There Are Still Risks

Lee is bullish, but he is not blind. He has acknowledged several things that could slow Ethereum down.

• The economy could stay tight if inflation refuses to cool

• Technical delays could undermine upgrades

• Regulation could shift unexpectedly

• Competing blockchains are not standing still

None of these risks are trivial. But Lee’s argument is that Ethereum has enough traction, developers and real world use cases to keep moving forward regardless.

 

Final Thoughts

Tom Lee’s purchase of 97,000 ETH is more than a headline. It is a statement. He believes Ethereum is undervalued, underappreciated and on the verge of a major turning point. Between the Fusaka upgrade, the potential for a friendlier macro environment and Ethereum’s expanding role in tokenized finance, his case is not hard to understand.

You do not accumulate this much ETH unless you think the future is brighter than the present. And Lee clearly does.

 

If he is right, Ethereum could be gearing up for one of its strongest chapters ever.

 

Stay Connected

You can stay up to date on all News, Events, and Marketing of Rare Network, including Rare Evo: America’s Premier Blockchain Conference, happening  July 28th-31st, 2026 at The ARIA Resort & Casino, by following our socials on X, LinkedIn, and YouTube.

BitMine has quietly become one of the most prominent corporate players in the Ethereum (ETH) space. A number of outlets report that the firm recently acquired 202,037 ETH (worth roughly $827 million to $839 million) during a recent market dip. This brings its total ETH holdings to just over 3 million tokens, which now represents about 2.5% of Ethereum’s circulating supply.

To put it in context, the company has publicly stated a goal of eventually owning about 5% of all ETH in circulation, so this puts them more than halfway toward that target.

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Why the Move Now? Snapshot of the Strategy

• The accumulation came during a sharp market sell-off, when ETH prices fell significantly. BitMine’s chairman, Thomas Lee, noted that “the crypto liquidation over the past few days created a price decline in ETH, which BitMine took advantage of.”

• By buying during a time of forced liquidations and rising volatility, BitMine is embracing the idea that such dislocations provide a “discount to the future,” allowing them to pick up ETH at more favourable levels.

• BitMine’s overall treasury (crypto + cash + “moonshot” investments) is now valued at around $12.8 billion to $13.4 billion, according to various reports. Their ETH holding alone is a major component of that.

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What This Means for Ethereum & the Market

1. Reduced Available Supply

By accumulating a large chunk of ETH, BitMine effectively takes tokens off the market for other buyers. That could reduce “free float” temporarily, which can support price stability or upward pressure.

2. Institutional Validation for ETH

The move highlights that Ethereum is becoming a more legitimate treasury asset for corporate balance sheets, not just Bitcoin. If more firms follow, that could bring deeper institutional flows into ETH.

3. A Potential Price Tailwind (But Not Guaranteed)

With high conviction shown by a public company, market sentiment may tilt more bullish for ETH. However, large holdings also raise questions. If the company ever decided to sell or lock in profits, that could generate headwinds.

4. Signal of Strategic Shift

This kind of accumulation at scale suggests a paradigm where ETH is being viewed not just as a trading asset but as a strategic long-term holding, tied to big-picture bets around DeFi, smart contracts, staking, and institutional adoption.

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What Could Go Wrong

• If ETH becomes highly concentrated in the treasuries of a few entities, that can increase systemic risk. If one large holder decides to sell, it could ripple through the market.

• Macro shocks or regulatory surprises (especially around staking or protocol changes) could still derail sentiment even with large accumulators in place.

• Buying during dips is one thing, holding through extended bear markets or structural shifts is another. The strategy’s success depends on long-term conviction and market fundamentals.

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Bottom Line

 

BitMine’s aggressive accumulation of ETH, over 3 million tokens (about 2.5% of all supply), is a bold signal that the era of institutional Ethereum treasuries is here. The firm is positioning itself for the long game, treating ETH as a foundational asset rather than a speculative one. For the broader market, this is a bullish indicator, but not a guarantee of easy gains. Ultimately, the impact will depend on how ETH’s ecosystem evolves and how other institutional players respond.