Crypto.com Launches OG as Prediction Markets Grow

 

 

Crypto.com is leaning harder into prediction markets, and it is doing so with a clear message: this is no longer a side experiment.

 

The exchange has launched OG, a standalone prediction markets app that pulls event trading out of the main Crypto.com platform and gives it its own dedicated product. The move comes at a moment when prediction markets are not just growing, but accelerating, driven by sports, politics, and a broader appetite for trading real-world outcomes.

 

For Crypto.com, spinning prediction markets into their own app is a signal that this category is starting to matter in a way it did not before.

 

 

Why Crypto.com Is Breaking Prediction Markets Out on Their Own

OG focuses on event contracts that allow users to trade on the outcome of future events, starting with high-profile sports like the Super Bowl. Over time, the company says it plans to expand into financial events, politics, entertainment, and culture.

 

What sets OG apart from many crypto-native prediction platforms is its regulatory structure. The contracts are offered through Crypto.com’s U.S. derivatives arm, which operates under federal oversight. That positioning allows Crypto.com to frame prediction markets as regulated financial products rather than gambling, a distinction that has become increasingly important in the U.S.

 

There is also a product reason for the separation. Prediction markets behave differently than spot crypto trading. They move faster, they are driven by opinion and information flow, and they tend to be more social by nature. OG leans into that with features like leaderboards and community-style engagement, along with aggressive incentives aimed at onboarding early users.

 

Crypto.com has used that playbook before, and it is betting it works again here.

 

 

Prediction Markets Are Booming

Prediction markets are seeing record activity across the industry. Recent data shows combined monthly trading volume on leading platforms Kalshi and Polymarket has climbed for six straight months, rising from roughly $2 billion last August to nearly $17.5 billion in January.

 

That growth has been fueled by a mix of major sports events, political cycles, and growing interest in markets that reflect real-world probabilities rather than token price action. For many users, trading on whether something will happen feels more intuitive than trading whether a coin will go up or down.

 

Sports, in particular, have become an entry point. They are familiar, emotionally charged, and easy to understand. From there, users often branch into macroeconomic events, policy decisions, and cultural moments that attract attention well beyond crypto.

 

 

How Event Trading Actually Works

At its core, prediction markets allow users to buy and sell positions tied to whether an event happens or not. Prices move based on collective belief. A contract trading at 65 cents implies the market sees about a 65 percent chance of that outcome occurring.

 

As new information enters the market, whether it is an injury report, polling data, or an economic release, prices adjust in real time.

 

In regulated environments, these contracts are treated as derivatives. That classification is what allows companies like Crypto.com to operate nationally, rather than navigating a patchwork of state-level gambling rules. It is also what opens the door, at least in theory, to more advanced features like leverage and margin trading on event outcomes.

 

Crypto.com has signaled interest in going down that path, pending regulatory approval.

 

 

Regulation Is Becoming the Real Battleground

As prediction markets grow, regulation has become the defining line between platforms.

 

Some operate entirely outside the U.S. framework, relying on crypto-native liquidity and offshore structures. Others are betting that long-term scale depends on regulatory clarity, even if that means slower iteration and tighter constraints.

 

Crypto.com has clearly chosen the second route. By anchoring OG to a federally regulated derivatives entity, the company gains credibility with regulators and institutions, and potentially access to a much larger user base.

 

That does not eliminate risk. Legal interpretations continue to evolve, and prediction markets still sit in an uncomfortable gray area between finance and betting. But for now, regulation looks less like a constraint and more like a competitive advantage.

 

Kalshi and Polymarket have established themselves as leaders, particularly around political and macro events. Other major exchanges are watching closely, and in some cases preparing their own entries. Prediction markets offer something many crypto products struggle with: relevance to people who do not care about crypto prices.

 

Crypto.com’s advantage is distribution. The company already knows how to onboard millions of users through mobile-first products, and OG is clearly designed to plug into that existing funnel.

 

Whether that is enough to stand out in this crowded field remains an open question.

 

 

The Bottom Line

Prediction markets have moved out of the margins and into the center of the crypto conversation.

 

Crypto.com’s launch of OG reflects a broader shift in how exchanges are thinking about growth. Not everything needs to revolve around tokens. Not every product needs to look like a traditional exchange. The fact that Crypto.com has a huge user base as an traditional exchange definitely makes this latest move smart, and it is certainly following the trend of exchanges becoming more than just a place to buy and sell. They are beginning to offer a full suite of products for an ever-growing customer base.

 

By turning real-world events into tradable markets, prediction platforms tap directly into attention, opinion, and information flow. If OG succeeds, it could help push prediction markets...and Crypto.com even more in to the mainstream.