Kraken has been named the official cryptocurrency exchange supporter of the FIFA 2026 World Cup, which is scheduled to begin on June 11.

 

In a blog post announcing the partnership, Kraken said the collaboration will allow it to leverage its digital technology to enhance the fan experience for the global audience expected to tune in to this year’s World Cup tournament, which will be hosted across three countries: Canada, Mexico, and the United States. The tournament is expected to reach more than 6 billion people worldwide.

 

 

“Innovation has always played a central role in how FIFA evolves and enhances the fan experience. As we prepare to welcome the world to the biggest FIFA World Cup in history, we are delighted to partner with Kraken, an organization that shares our commitment to innovation and technology,” said Romy Gai, FIFA Chief Business Officer.

 

“Together, we look forward to exploring new ways to connect supporters with the tournament, creating memorable experiences that bring fans closer to the game and the moments that make the FIFA World Cup so special.”

 

With Kraken becoming the official cryptocurrency exchange supporter of this year’s World Cup, the company said it will deliver a series of fan-focused product experiences across North America and Europe. Kraken said the initiatives are designed to introduce new audiences to digital assets while strengthening the connection between football engagement and financial participation.

 

About Kraken 

Kraken is one of the world’s oldest global cryptocurrency exchanges. Launched in 2011, the exchange operates as a full-service digital asset platform offering spot trading, margin trading, futures, staking, over-the-counter services, tokenized equities, and stocks. Its mission is to accelerate the global adoption of crypto by enabling broader access to financial services and promoting financial inclusion.

 

Since its launch, Kraken has grown to serve millions of users worldwide. Its services are currently available in more than 190 countries and serve over 13 million users globally. To provide non-U.S. users with access to U.S.-listed stocks and IPO opportunities, Kraken launched xChange, a platform that offers tokenized representations of real U.S. stocks and exchange-traded funds to eligible non-U.S. users.