Rare Network and SCRIB3 are teaming up to launch Amplify Cardano, a $2 million community-driven marketing and events program that could fundamentally shift how the world's most technically rigorous blockchain tells its story.

 

If you've spent any real time in the Cardano ecosystem, you already know the frustration. The technology is genuinely impressive. The community is deep, global, and unusually committed. The governance transition Cardano pulled off last year was historic. And yet, ask someone outside of crypto to name a breakout project built on Cardano and you'll mostly get silence.

 

That's the gap Amplify Cardano is trying to close, and the two organizations behind it have the credentials to actually do it.

 

 

Two Prongs, One Clear Goal
The proposal, expected to be formally put on chain in the coming days, is currently seeking $2 million in treasury funding and built around a two-part structure. The first prong is a Community Accelerator Fund of $1 million, designed to give 3-5 high-potential ecosystem projects the full-stack marketing support they need to compete with the Jupiters and Jitos of the Solana world. We're talking brand development, paid media, PR, website builds, social media management, the whole thing. And not at inflated agency rates, either. Projects accepted into the program will receive services at 30-50% below standard market pricing, which is a genuinely meaningful discount in an industry where a monthly social media retainer alone can run $25,000.

 

SCRIB3, the crypto-native creative and communications agency co-leading this effort, isn't a newcomer to this space. Founded in late 2022, the firm has quietly built one of the more impressive rosters in web3 marketing, working across DeFi protocols, Layer 1s, and infrastructure projects. Its team includes a former aerospace engineer turned crypto growth strategist who has worked with over 40 protocols, alongside partners with backgrounds in strategy at Uber and private equity. SCRIB3 has also been embedded in Cardano governance for some time now, including sending team members to the Constitutional Convention in Buenos Aires in late 2024 and serving on the Growth and Marketing Committee. They know the community. They know the gaps.

 

 

Grassroots at Scale: Rare Network's Events Machine
The second prong is where things get especially interesting for the long-suffering Cardano community member who has watched the ecosystem struggle to show up, across the globe... where it absolutely should have a presence. Rare Network will manage a $1 million Community-Led Events and Marketing Fund, built to support 100-plus projects and individual contributors over 18 months with grants ranging from $500 to $15,000 per request.

 

That might sound modest at the individual level, but the aggregate effect is the point. The vision is coverage and frequency. Cardano should have something happening somewhere, all the time. A local meetup in Lagos. A DeFi workshop in Buenos Aires. Comprehensive content creation. A hackathon at local universities. A networking social at Consensus. Social Media Campaigns. All of it coordinated, funded, and reported back to the community through Rare Network's management layer.

 

Rare Network's track record here is hard to argue with. The company has been running Rare Evo, a premier blockchain conferece, every year for five years now.  Initially spinning out of a pure Cardano Community event, Rare Evo has become a destination for multiple chains, spanning the entire industry. From TradFi to DeFi, Institutions and Policy-makers, and NFTs and Gaming. The Las Vegas event covers every aspect of the indsutry and draws thousands of attendees, pulls over a million related video views across its productions, and has featured Charles Hoskinson, Frederik Gregaard, and Nikhil Joshi from Cardano's founding leadership on stage. Beyond that annual flagship, the team has produced more than 60 side events and meetups at major industry gatherings including Consensus, TOKEN2049, ETHDenver, Paris Blockchain Week, and the Cardano Summit. Their Rare Social events average over 2,000 registered attendees each.

 

Perhaps most tellingly, Rare Network was named a formal event partner in Cardano's Unified Global Events Marketing Strategy alongside the Cardano Foundation and EMURGO, a governance proposal that passed with nearly 80% DRep support.

 

 

Fixing What Grants Programs Get Wrong
The proposal is also refreshingly honest about why previous approaches have fallen short. Most Layer 1 ecosystems try to solve the marketing problem through grants programs, but those programs fail at a high rate. They hand projects money and then leave them to figure out the rest, which means navigating agency RFPs, building marketing plans from scratch, and hoping things click, usually on a deadline. Most teams, especially lean early-stage ones, simply aren't equipped to execute that way.

 

The Amplify Cardano model is different. Instead of funding and stepping back, SCRIB3 does the work directly for the Accelerator projects alongside the Accelerator projects, with KPIs and statements of work approved by Cardano's Growth and Marketing Committee and Product Committee. The program isn't just writing checks; it's delivering results against a defined standard with oversight built in from the start.

 

On the community side, Rare Network has already piloted the model. The Amplify Cardano program launched in early 2026 through Project Catalyst Fund 14 and funded five events and two marketing campaigns before the Catalyst program was paused. That pause, actually, underscores exactly why a dedicated fund managed by experienced operators makes sense. Community organizers shouldn't be held hostage to governance cycles when they want to throw an event next month.

 

The Numbers Make Sense
At $2 million total, the ask represents less than 0.02% of ADA's market cap, and is meaningfully below what comparable ecosystems invest in equivalent programming. The Cardano community's own Q4 2025 GMC survey ranked marketing support for builders second and community events third among their top priorities for treasury spending. This proposal answers both in a single package, with experienced operators who have already demonstrated they can deliver.

 

Cardano has spent a decade building something genuinely worth talking about. Now it has a real plan for making sure the rest of the world hears about it.

 

As we gear up for Project Catalyst Fund 11, we, at Rare Network, are thrilled to share some exciting proposals that are poised to elevate the Cardano ecosystem to new heights. Rare Network, hosts of Rare Evo, are dedicated to fostering growth and innovation within the Cardano community. Let's delve into the proposals that promise to bring significant benefits to our beloved ecosystem.

 

 

Cardano Sponsored Side Events at Major Blockchain Conferences:

We propose hosting Cardano sponsored side events at renowned blockchain conferences such as ETHDenver, Paris Blockchain Week, and Token 2049 Dubai. These events will serve as invaluable platforms for showcasing Cardano projects and onboarding new users into the ecosystem. As part of our commitment to community engagement, two members of the Cardano community will join the Rare Network team on each trip, with travel, lodging, conference tickets, and per diem covered by proposal funds. Additionally, we plan to produce professional vlog-style media content highlighting the contributions of Cardano projects and community members, amplifying Cardano's presence on a global scale.

https://cardano.ideascale.com/c/idea/112923

https://cardano.ideascale.com/c/idea/111496

https://cardano.ideascale.com/c/idea/111495

Catalyst Branded Secondary Stage at Rare Evo 2024:

We aim to establish a Catalyst branded secondary stage at Rare Evo 2024, held at Caesars Palace LV. This initiative will provide smaller startups with speaking opportunities and offer free community booths to Cardano project teams, thanks to Catalyst funding assistance. By fostering collaboration and visibility for emerging projects, this stage will be instrumental in driving innovation within the Cardano ecosystem.

https://cardano.ideascale.com/c/idea/112959

Co-Proposal with Project Catalyst for Working Groups:

In collaboration with the Project Catalyst team and Sustainable ADA, we propose hosting 10 Catalyst working groups to enhance Fund 12. These working groups will engage the community both in-person and virtually, fostering collaboration and ideation to improve the Catalyst ecosystem.

https://cardano.ideascale.com/c/idea/113181

 

As we embark on this journey to shape the future of Cardano, your support is invaluable. We encourage you to explore Rare Network's proposals in the Catalyst Voting app by searching for "Wes Parkinson". Together, let's seize the opportunity to drive growth, innovation, and collaboration within the Cardano ecosystem.

 

For more information and updates, be sure to follow Rare Network on social media and check out our NFT tickets for Rare Evo, offering exclusive Vegas experiences and a chance to win from a $50k prize pool raffle.

 

Thank you for your unwavering support as we pave the way for a brighter future with Cardano!