Charles Schwab, the Texas-based brokerage giant with more than $12.2 trillion in assets under management, confirmed Friday it is on track to roll out spot Bitcoin and Ethereum trading for U.S. clients before the end of Q2. It is, by any measure, a significant moment for the digital asset industry, though the market's reaction has been muted so far.

 

"We remain on track to launch our spot crypto offer in the first half of 2026, starting with Bitcoin and Ethereum," a company spokesperson told reporters Friday. Clients looking for early access can now join a waitlist through the newly launched Schwab Crypto page, which has quietly appeared under the firm's Investment Products section online.

 

A Phased Rollout

CEO Rick Wurster, confirmed the launch will start in Q2 with a limited client pilot before widening to the broader investor base. Before that even happens, the firm plans to test the product internally with its own employees, a cautious approach that is very much in line with how Schwab tends to operate.

 

The service will be operated through Charles Schwab Premier Bank, SSB, a regulated banking subsidiary. Although, not everyone in the U.S. will have access at launch. Residents of New York and Louisiana are excluded from the signup form, due to tight state-level regulatory considerations that have long complicated crypto product rollouts in those markets.

 

What This Actually Means for Crypto Exchanges

The competitive implications here are real. Schwab is not some fintech startup trying to chip away at Coinbase's market share from the margins. This is a firm with tens of millions of existing retail and institutional clients who already trust it with their stocks, bonds, and retirement accounts. Bringing Bitcoin and Ethereum into that same account view, without needing a separate wallet or a new platform login, removes one of the biggest friction points keeping traditional investors on the sidelines.

 

Bloomberg ETF analyst Eric Balchunas has flagged pricing as the key variable to watch. Schwab already offers zero-commission stock and ETF trading. If the firm prices spot crypto below 50 basis points, the pressure on crypto-native exchanges could be significant, particularly for casual retail traders who are cost-sensitive and already comfortable inside the Schwab ecosystem.

 

Are Stablecoins Next?

Spot trading is likely just the opening move. Wurster signaled during an earnings call late last year that the firm wants exposure to stablecoins as well, describing them as something that will likely play a role in transacting on blockchains. A stablecoin offering, if it materializes, would put Schwab in even more direct competition with crypto-native platforms and potentially with payment networks.

 

The firm has also been expanding through acquisitions. Earlier this year, Schwab announced a $660 million deal to buy private shares platform Forge Global, aimed at giving clients access to pre-IPO investments. Wurster has said Schwab remains open to further deals in the crypto space if the right opportunity and valuation align.

 

Where Bitcoin and Ethereum Stand Right Now

At the time of writing, Bitcoin was trading near $67,000, down roughly 47% from its all-time high of $126,080. Ethereum sat around $2,050, off nearly 59% from its own peak set last August. Both assets have had a difficult few months, which makes the timing of Schwab's entry intriguing. The firm is coming in during a period of weakness, not euphoria, which could prove to be well-timed when the market recovers.

 

Schwab shares closed Thursday up about 1.5%, trading near $93.77, representing roughly a 19% gain over the past year. That compares favorably with Bitcoin's 18.5% decline over the same stretch. The brokerage's stock has, for now, outperformed the very asset class it is preparing to offer its clients.

 

Whether Schwab's entry into spot crypto ultimately proves to be a turning point for mainstream adoption, or just another incremental step in a long institutional migration into digital assets, remains to be seen.